Matt Roberts

Vice President Strategy Consulting, Demand Spring

Matt is the VP of Demand Spring’s Strategy practice. Matt’s an expert in building and activating high performance Revenue Marketing strategies. Prior to Demand Spring he held senior marketing leadership roles at Forrester, Staples, and Schneider Electric.

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing roles, most recently he was Forrester VP of Marketing, and prior to that, he held executive roles at Staples, and Schneider Electric, where he led revenue marketing transformation programs.

Matt is a big believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise, and excellent people skills. Matt holds a Graduate Certificate of Management, People Technology & Organizations from Harvard University.  Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.

 

 

Areas of expertise

Business Growth & Strategy
Strategic Marketing
Revenue Marketing
Go-to-Market Strategy
Account Based Marketing

Executive Experience

Demand Spring
Vice President, Strategy Consulting
Forrester
Vice President, Marketing
Forrester
Director, Demand Generation
Staples Advantage
Director, Online Marketing
Schneider Electric
Digital Marketing Director
Schneider Electric
Senior Manager, Web Strategy
Schneider Electric
Manager Multimedia Services
Schneider Electric
Global E-Business Manager

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Works with corporate executives to build and implement holistic cultures, design lives they love to live and buld change that lasts.
Expert in building privacy and data security solutions for companies of all sizes.
Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Transforms revenue marketing practices.
Inspires and equips leaders to lead change, identify new opportunities, and transform their business.
Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.