Brian Carroll

Founder & CEO, markempa

Brian helps leaders/teams improve customer experience by going beyond rational-logic-based marketing to understand how buyers feel, speak their language, connect, build trust, and win more sales.

Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller Lead Generation for the Complex Sale and the markempa blog, read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. Brian’s writing and work have been referenced in the world’s best-known media outlets. He’s been covered or mentioned by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.

Areas of expertise

Demand generation
Customer insights
Data driven
Sales and marketing

Executive Experience

markempa
Founder & CEO
MECLABS
Chief Evangelist
InTouch
CEO
Carroll Communications
President

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Works with corporate executives to build and implement holistic cultures, design lives they love to live and buld change that lasts.
Expert in building privacy and data security solutions for companies of all sizes.
Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Builds pragmatic revenue marketing programs and strategies.
Transforms revenue marketing practices.
Strengthens relationships across the C-Suite.
Creates productive marketing organizations, improves brand position, and fuels sales.
Aligns product, sales, and marketing around the customer for mutual success and impact.
Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.
Helps companies understand the industry, identify new opportunities and stand out from the crowd.