Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller Lead Generation for the Complex Sale and the markempa blog, read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. Brian’s writing and work have been referenced in the world’s best-known media outlets. He’s been covered or mentioned by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.