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Unplugged Podcast

S4:E4

Laura Marx

Chief Marketing Officer, RSA

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Brian Carroll

Founder & CEO, markempa

Brian helps leaders/teams improve customer experience by going beyond rational-logic-based marketing to understand how buyers feel, speak their language, connect, build trust, and win more sales.

Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller Lead Generation for the Complex Sale and the markempa blog, read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. Brian’s writing and work have been referenced in the world’s best-known media outlets. He’s been covered or mentioned by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.

View Bio on LinkedIn

Areas of expertise

Demand generation
Customer insights
Data driven
Sales and marketing

Executive Experience

markempa
Founder & CEO
MECLABS
Chief Evangelist
InTouch
CEO
Carroll Communications
President

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Chris Arrendale

Expert in building privacy and data security solutions for companies of all sizes.

Founder & CEO, Breakfast Culture Inc.

Jefferson Darrell

Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.

Strategic Advisor, Pillir Software & PathFactory Intelligent Content

Buell Duncan

Technology industry sales and marketing leader focused on building go-to-market strategies and teams.

EIR, Arrowroot Capital Mgmt | Board Member, Limelight Networks

Doug Bewsher

Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.

Founder & Executive Consultant, Batley Advisory

Jennifer Batley

Designs and delivers human-centered experiences that create business impact and propel growth.

Founder, Baird Communications

Jane Baird

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Elle Woulfe

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Advisor, MeeWee; Principal, atScale Marketing

Joe Cordo

Builds scale with strategic and systematic revenue marketing.

Vice President Strategy Consulting, Demand Spring

Matt Roberts

Builds pragmatic revenue marketing programs and strategies.

Founder & President, Demand Spring

Mark Emond

Transforms revenue marketing practices.

Managing Partner, St. Clair Partners

Aimee (Deziel) Zammit

Strengthens relationships across the C-Suite.

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Carol Meyers

Drives growth, scales organizations, and builds global brands.

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Dave Laverty

Creates productive marketing organizations, improves brand position, and fuels sales.

CMO Advisor and Business Strategist

Michele Grieshaber

Aligns product, sales, and marketing around the customer for mutual success and impact.

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Patricia Waldron

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

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