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Brian Carroll

Founder & CEO, markempa

Brian helps leaders/teams improve customer experience by going beyond rational-logic-based marketing to understand how buyers feel, speak their language, connect, build trust, and win more sales.

Brian Carroll is the CEO and founder of markempa. He is the author of the bestseller Lead Generation for the Complex Sale and the markempa blog, read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. Brian’s writing and work have been referenced in the world’s best-known media outlets. He’s been covered or mentioned by The New York Times, Wall Street Journal, Inc., Forbes, Entrepreneur, AdAge, CMO Magazine, Selling Power, Target Marketing, Marketing News, DM News, CustomerThink, MarketingProfs, and other respected media outlets.

Areas of expertise

Demand generation
Customer insights
Data driven
Sales and marketing

Executive Experience

Founder & CEO
Chief Evangelist
Carroll Communications

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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