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Buell Duncan

Strategic Advisor, Pillir Software & PathFactory Intelligent Content

Buell Duncan is a technology, marketing leader with deep experience in strategy, product positioning, business development and go-to-market. As a sales and marketing leader, he understands and advocates the importance of messaging and a personalized, customer-first approach.

Buell retired as global CMO of IBM’s Software, Cloud and AI businesses. He is a technology marketing executive with hands-on experience leading strategy, product positioning, business
development and go-to-market. His international experience includes sales for IBM’s systems business across EMEA, based in Paris.

Prior leadership positions include board director and executive committee for the Data and Marketing Association, and client advisory boards for Forrester Research and SiriusDecisions. He currently is a Senior Advisor for PathFactory and Pillir Software and is a Limited Partner with Iron Gate Capital.

Buell holds a BA in Economics from Vanderbilt University, and currently resides in Naples, FL and Rowayton, CT.

Areas of expertise

Messaging
Organizational alignment
Business transformation
Sales eco-system
Sales/Marketing alignment

Executive Experience

Strategic Advisor
Pillir Software
Strategic Advisor
PathFactory Intelligent Content
Limited Partner
Iron Gate Capital
Board Director
Data & Marketing Association - Executive Committee
Advisory Board Member
SiriusDecisions & Forrester Research
CMO
IBM Global Software Group
General Manager
IBM Systems, IBM Business Partners and Alliances
VP Sales
IBM EMEA

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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