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Jennifer Batley

Founder & Executive Consultant, Batley Advisory

A strategist turned executive, Jennifer has been at the forefront of customer experience as a growth strategy for over 25 years. She’s served as CMO at Gordon Food Service, as President of a digital marketing analytics company, and as a consultant to some of the world’s most recognized B2B brands. She is currently an independent consultant and strategic advisor on customer-centric digital transformation.

Jennifer is a strategic C-level executive with global experience leading cross-functionally to drive and execute strategy, operations, marketing, customer, and digital experience. A career as “the go to person for elaborate projects” has given her a depth of experience that spans industries, geographies, and company stages. Recognized for her ability to apply discipline to vision, simplify complex problems, and bring calm to chaos, she is a sought-after advisor who helps leaders bridge from strategy and execution.

Jennifer began her career consulting in Customer Experience measurement, and continues to be passionate about leveraging customer data to design human-centered experiences that integrate emotion and efficiency to propel growth. Her work expanded to include the intersection of brand and customer experience, sales enablement programs, change management, and corporate strategy; working with complex global enterprises to keep customers at the heart of their business growth.

She served in an executive marketing role at Gordon Food Service where she oversaw creative, content, segment, digital, ecommerce, and omnichannel marketing, as well as pricing, communications and PR, customer support, research, and events. More recently, Jennifer was President at Napkyn Analytics, a Google Premier partner and digital marketing analytics services leader. She is now advising independently, including as a mentor and advisor in startup accelerator programs.

Areas of expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Executive Experience

Batley Advisory
Founder & Executive Advisor
Customer Experience & Transformation Strategist, Fractional CMO & COO Services
L-Spark (HelpWear, Fictionary)
Start Up Mentor
Strategic Advisor - Research Design & Methodology
Napkyn Analytics
President (Past)
Gordon Food Service
CMO/CCO (Past)
Walker Information
SVP, Principal & Customer Experience Strategy Consultant (Past)
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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