Founder & Executive Consultant, Batley Advisory

Jennifer Batley

A strategist turned executive, Jennifer has been at the forefront of customer experience as a growth strategy for over 25 years. She’s served as CMO at Gordon Food Service, as President of a digital marketing analytics company, and as a consultant to some of the world’s most recognized B2B brands. She is currently an independent consultant and strategic advisor on customer-centric digital transformation.

Jennifer is a strategic C-level executive with global experience leading cross-functionally to drive and execute strategy, operations, marketing, customer, and digital experience. A career as “the go to person for elaborate projects” has given her a depth of experience that spans industries, geographies, and company stages. Recognized for her ability to apply discipline to vision, simplify complex problems, and bring calm to chaos, she is a sought-after advisor who helps leaders bridge from strategy and execution.

Jennifer began her career consulting in Customer Experience measurement, and continues to be passionate about leveraging customer data to design human-centered experiences that integrate emotion and efficiency to propel growth. Her work expanded to include the intersection of brand and customer experience, sales enablement programs, change management, and corporate strategy; working with complex global enterprises to keep customers at the heart of their business growth.

She served in an executive marketing role at Gordon Food Service where she oversaw creative, content, segment, digital, ecommerce, and omnichannel marketing, as well as pricing, communications and PR, customer support, research, and events. More recently, Jennifer was President at Napkyn Analytics, a Google Premier partner and digital marketing analytics services leader. She is now advising independently, including as a mentor and advisor in startup accelerator programs.

Areas of expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Executive Experience

Batley Advisory
Founder & Executive Advisor
Differly
Customer Experience & Transformation Strategist, Fractional CMO & COO Services
L-Spark (HelpWear, Fictionary)
Start Up Mentor
SaaSCan
Strategic Advisor - Research Design & Methodology
Napkyn Analytics
President (Past)
Gordon Food Service
CMO/CCO (Past)
Walker Information
SVP, Principal & Customer Experience Strategy Consultant (Past)
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn
Consulting
CMO Advisors
Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring
Forrester
Forrester
Staples Advantage
Schneider Electric
Schneider Electric
Schneider Electric
Schneider Electric

Areas of Expertise

Business Growth & Strategy
Strategic Marketing
Revenue Marketing
Go-to-Market Strategy
Account Based Marketing

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Strategic Marketing
Brand Strategy
Creative Direction
Investment Marketing
Internal Culture Design

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing/Sales Alignment
Marketing Productivity & Org Design
M&A

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

Tracy Thayne

Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.

Executive & Industry Experience

Demand Mechanics
MyWay Health
ANNUITAS
Schneider Electric
Schneider Electric
eXpertcity
MarketStar
inContact
Outer Circle LLC
Novell Inc.

Areas of Expertise

Business Growth & Strategy
Demand Process Re/Engineering
Strategic Marketing
Channel Marketing
Sales Enablement
Product Marketing
Product Planning
Branding

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

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