Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Driving growth, scaling organizations, and building global brands are Carol’s specialties. The former CMO of Rapid7,  LogMeIn, and Unica and VP of Sales at Shiva now devotes 100% of her time to advisory for scale-up CMOs.

Carol Meyers is the former Chief Marketing Officer of Rapid7 (NASDAQ: RPD), LogMeIn, and Unica, and a board member and advisor to many high-growth companies. As a sales and marketing executive, Meyers has executed four successful IPOs, growing companies from early stage to hundreds of millions of dollars in revenue and billions of dollars in valuation. She helped assess and integrate dozens of acquisitions and delivered consistent double-digit growth. Meyers is known for her ability to craft winning growth strategies, attract and develop top talent, and scale brands and corporate culture. A well-rounded and multi-faceted executive, her experience includes selling $39 annual subscription services to individuals and small businesses, marketing multimillion-dollar technology products to global enterprises, and driving growth in mid-market B2B. She brings unique abilities to navigate shifting competitive environments and business cycles, identify market opportunities, understand strategic inflection points, and lead change. 

Meyers’ experience driving growth spans start-ups to public companies across a range of technology sectors, including cybersecurity, software-as-a-service (SaaS) applications, consumer technology, networking infrastructure, and automation. She speaks at numerous conferences and has been quoted in several books including, “CRM: The Foundation of Contemporary Marketing Strategy,” “Product Roadmaps Relaunched,” and “Conversational Marketing.” 

In addition to her work advising CMOs and CEOs, Meyers serves on the board of directors and is a member of the audit committee at Zipwhip, the world’s leading business-texting software and API provider, and Hear.com, the largest online provider of expert, medical-grade hearing care globally. In addition to her corporate board work, Meyers served on the Brandeis University Graduate Professional Studies Advisory Board for Digital Marketing and Design and volunteers as a mentor and judge for MassChallenge and Technovation Girls.  

 

View Bio on LinkedIn

Areas of expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Executive Experience

Glasswing Ventures
Venture Partner
ZipWhip
Board Member
Scale It Up
Go-to-Market Strategist, Advisor
Emarysys
Board Member
MineralTree, Inc
Board Member
Brandeis University
Gradual Professional Studies Advisory Board
Rapid7
CMO
WordStream
Advisor
Attend, Inc.
Advisor
Duo Security
Advisor
Unitrends
Advisor
Awareness Inc.
Board Member
Virtual Computer Inc, (Acquired by Citrix)
Advisors
AppAssure Software (Acquired by Dell)
Advisor
Workhuman
CMO
Ayland Software
Co-Founder
LogMeIn
SVP, CMO
Unica Corportation
SVP, CMO
Shiva Corporation
VP, North American Sales
Lotus Development
Sales Operations Manager

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Works with B2BC companies to increase conversion, design powerful customer experiences, and get better results with empathy-based marketing.
Works with corporate executives to build and implement holistic cultures, design lives they love to live and buld change that lasts.
Expert in building privacy and data security solutions for companies of all sizes.
Jefferson is a marketing communications executive with more than 18 years experience and is one of Canadian’s earliest outliers in the IDEA (inclusion diversity equity accessibility) arena.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Builds pragmatic revenue marketing programs and strategies.
Transforms revenue marketing practices.
Strengthens relationships across the C-Suite.
Creates productive marketing organizations, improves brand position, and fuels sales.
Aligns product, sales, and marketing around the customer for mutual success and impact.
Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.
Helps companies understand the industry, identify new opportunities and stand out from the crowd.