Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Driving growth, scaling organizations, and building global brands are Carol’s specialties. The former CMO of Rapid7,  LogMeIn, and Unica and VP of Sales at Shiva now devotes 100% of her time to advisory for scale-up CMOs.

Carol Meyers is the former Chief Marketing Officer of Rapid7 (NASDAQ: RPD), LogMeIn, and Unica, and a board member and advisor to many high-growth companies. As a sales and marketing executive, Meyers has executed four successful IPOs, growing companies from early stage to hundreds of millions of dollars in revenue and billions of dollars in valuation. She helped assess and integrate dozens of acquisitions and delivered consistent double-digit growth. Meyers is known for her ability to craft winning growth strategies, attract and develop top talent, and scale brands and corporate culture. A well-rounded and multi-faceted executive, her experience includes selling $39 annual subscription services to individuals and small businesses, marketing multimillion-dollar technology products to global enterprises, and driving growth in mid-market B2B. She brings unique abilities to navigate shifting competitive environments and business cycles, identify market opportunities, understand strategic inflection points, and lead change. 

Meyers’ experience driving growth spans start-ups to public companies across a range of technology sectors, including cybersecurity, software-as-a-service (SaaS) applications, consumer technology, networking infrastructure, and automation. She speaks at numerous conferences and has been quoted in several books including, “CRM: The Foundation of Contemporary Marketing Strategy,” “Product Roadmaps Relaunched,” and “Conversational Marketing.” 

In addition to her work advising CMOs and CEOs, Meyers serves on the board of directors and is a member of the audit committee at Zipwhip, the world’s leading business-texting software and API provider, and Hear.com, the largest online provider of expert, medical-grade hearing care globally. In addition to her corporate board work, Meyers served on the Brandeis University Graduate Professional Studies Advisory Board for Digital Marketing and Design and volunteers as a mentor and judge for MassChallenge and Technovation Girls.  

 

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Areas of expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Executive Experience

Glasswing Ventures
Venture Partner
ZipWhip
Board Member
Scale It Up
Go-to-Market Strategist, Advisor
Emarysys
Board Member
MineralTree, Inc
Board Member
Brandeis University
Gradual Professional Studies Advisory Board
Rapid7
CMO
WordStream
Advisor
Attend, Inc.
Advisor
Duo Security
Advisor
Unitrends
Advisor
Awareness Inc.
Board Member
Virtual Computer Inc, (Acquired by Citrix)
Advisors
AppAssure Software (Acquired by Dell)
Advisor
Workhuman
CMO
Ayland Software
Co-Founder
LogMeIn
SVP, CMO
Unica Corportation
SVP, CMO
Shiva Corporation
VP, North American Sales
Lotus Development
Sales Operations Manager

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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