VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Carol Meyers

Driving growth, scaling organizations, and building global brands are Carol’s specialties. The former CMO of Rapid7,  LogMeIn, and Unica and VP of Sales at Shiva now devotes 100% of her time to advisory for scale-up CMOs.

Carol Meyers is the former Chief Marketing Officer of Rapid7 (NASDAQ: RPD), LogMeIn, and Unica, and a board member and advisor to many high-growth companies. As a sales and marketing executive, Meyers has executed four successful IPOs, growing companies from early stage to hundreds of millions of dollars in revenue and billions of dollars in valuation. She helped assess and integrate dozens of acquisitions and delivered consistent double-digit growth. Meyers is known for her ability to craft winning growth strategies, attract and develop top talent, and scale brands and corporate culture. A well-rounded and multi-faceted executive, her experience includes selling $39 annual subscription services to individuals and small businesses, marketing multimillion-dollar technology products to global enterprises, and driving growth in mid-market B2B. She brings unique abilities to navigate shifting competitive environments and business cycles, identify market opportunities, understand strategic inflection points, and lead change. 

Meyers’ experience driving growth spans start-ups to public companies across a range of technology sectors, including cybersecurity, software-as-a-service (SaaS) applications, consumer technology, networking infrastructure, and automation. She speaks at numerous conferences and has been quoted in several books including, “CRM: The Foundation of Contemporary Marketing Strategy,” “Product Roadmaps Relaunched,” and “Conversational Marketing.” 

In addition to her work advising CMOs and CEOs, Meyers serves on the board of directors and is a member of the audit committee at Zipwhip, the world’s leading business-texting software and API provider, and Hear.com, the largest online provider of expert, medical-grade hearing care globally. In addition to her corporate board work, Meyers served on the Brandeis University Graduate Professional Studies Advisory Board for Digital Marketing and Design and volunteers as a mentor and judge for MassChallenge and Technovation Girls.  

 

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Areas of expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Executive Experience

Glasswing Ventures
Venture Partner
ZipWhip
Board Member
Scale It Up
Go-to-Market Strategist, Advisor
Emarysys
Board Member
MineralTree, Inc
Board Member
Brandeis University
Gradual Professional Studies Advisory Board
Rapid7
CMO
WordStream
Advisor
Attend, Inc.
Advisor
Duo Security
Advisor
Unitrends
Advisor
Awareness Inc.
Board Member
Virtual Computer Inc, (Acquired by Citrix)
Advisors
AppAssure Software (Acquired by Dell)
Advisor
Workhuman
CMO
Ayland Software
Co-Founder
LogMeIn
SVP, CMO
Unica Corportation
SVP, CMO
Shiva Corporation
VP, North American Sales
Lotus Development
Sales Operations Manager
CMO Advisors
Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory
Differly
L-Spark (HelpWear, Fictionary)
SaaSCan
Napkyn Analytics
Gordon Food Service
Walker Information
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

Areas of Expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring
Forrester
Forrester
Staples Advantage
Schneider Electric
Schneider Electric
Schneider Electric
Schneider Electric

Areas of Expertise

Business Growth & Strategy
Strategic Marketing
Revenue Marketing
Go-to-Market Strategy
Account Based Marketing

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Strategic Marketing
Brand Strategy
Creative Direction
Investment Marketing
Internal Culture Design

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing/Sales Alignment
Marketing Productivity & Org Design
M&A

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

Tracy Thayne

Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.

Executive & Industry Experience

Demand Mechanics
MyWay Health
ANNUITAS
Schneider Electric
Schneider Electric
eXpertcity
MarketStar
inContact
Outer Circle LLC
Novell Inc.

Areas of Expertise

Business Growth & Strategy
Demand Process Re/Engineering
Strategic Marketing
Channel Marketing
Sales Enablement
Product Marketing
Product Planning
Branding

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

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