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5 Key Considerations for a High-Impact Revenue Marketing Strategy
Editor’s Note: This article was first published by Drift here.
Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our [...]
Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report
OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within [...]
Read This Before You Let Your (Chat) Bots Loose
Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning [...]
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Living, laughing, and letting go leads to creativity in marketing
Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians [...]
Marketo Engage | Upcoming Changes to Design Studio URLs
On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of [...]
Santa’s Marketing Transformation | 2020 Edition
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint [...]
COVID-19 isn’t slowing video production. Here’s what you need to know.
In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, [...]
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Transforming Your Marketing Organization into a Revenue Marketing Beast
Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.
The Buyer Journey Blueprint
What is a Springboard? Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation. Whereas previous approaches [...]
Bridging the gap between sales and marketing
“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. [...]