Insights

Fresh perspectives, bold thinking, and original research to drive next practices

Explore our research, whitepapers & latest blog posts.

Demand Generation

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within [...]

Content Marketing

Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning [...]

Marketing Automation

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of [...]

Marketing Organization

Santa’s Marketing Transformation | 2020 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint [...]

Uncategorized

Demand Spring’s 2020 Must-Read Books

If you’re anything like me, you have an ever growing to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of 2020 are here! With the holidays looking a little different this year, cozy up and [...]

Trending Now

Content Marketing

COVID-19 isn’t slowing video production. Here’s what you need to know.

In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, [...]

Marketing Organization

Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. [...]

Demand Generation

Four tips for Revenue Marketers to start the new year with a full pipeline.

Vishnu Prasad via Unsplash It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they [...]

Demand Generation

Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

As we first wrote in this space several years ago, we are seeing a lot of our clients getting more sophisticated with lead nurturing. Most of our clients have shifted away from a primary focus on batch and blast outbound [...]

Education

Demand Spring Launches 4th Annual Revenue Marketing Survey

Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning [...]

Add our Insights to your Inbox

We’ll send you one email a week with content you actually want to read, curated by the Demand Spring team.

Research

Recent articles

View All
Research

2021 Revenue Marketing Benchmark B2B Report

The fourth edition of our Revenue Marketing B2B Benchmark Report.

Research

Working From Home During a Pandemic

Based on survey results from over 100 Marketing professionals.

Research

State of Martech During a Pandemic

This in-depth report analyzes how COVID-19 has affected the marketing technology industry.

Research

Revenue Marketing B2B Benchmark Report 2020

Greetings Revenue Marketers! Welcome to our third annual Revenue Marketing B2B Benchmark Report. This year’s report confirms that marketing is making a more direct, measurable contribution to the top-line of their organization than ever before.

Whitepapers

Recent white papers

View All
Whitepaper

Transforming Your Marketing Organization into a Revenue Marketing Beast

Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.

Whitepaper

Ten Marketing Predictions for 2020

Going from point A to B is seldom a straight line. The best learning happens off the beaten path anyway. To that end, we present our top ten marketing predictions to help you navigate the year ahead. May we all [...]

Whitepaper

The Buyer Journey Blueprint

What is a Springboard? Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation. Whereas previous approaches [...]

Blog

You might also enjoy

View All
The Four Food Groups of Revenue Marketing|The Revenue Marketing System|The Four Food Groups of Revenue Marketing|
Marketing Organization

The Five Food Groups of Revenue Marketing Health

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of [...]

Marketing Automation

Marketo Best Practices: Merging Instances

Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There [...]

Content Marketing

Forty-one content marketing tips.

Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power [...]

Digital Marketing

Demand Spring Launches Season 2 of Marketing Unplugged

Exciting second season will feature fascinating conversations with creative marketing minds OTTAWA, ON – September 29, 2020 – Revenue Marketing consultancy Demand Spring is excited [...]

Revenue Marketing

Truths and Tradeoffs in the WFH World: Insights from B2B Marketing Leaders

We’re still unpacking the insights from our recent “Working from Home in a Pandemic” survey–and we’re grateful to the many marketers who participated and shared [...]

Marketing Technology

The Impact of the Pandemic on MarTech

Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or [...]

Marketing Automation

Demand Spring Releases Results of Marketing Technology Survey

Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack OTTAWA, ON – [...]