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Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report
OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within [...]
Read This Before You Let Your (Chat) Bots Loose
Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning [...]
Marketo Engage | Upcoming Changes to Design Studio URLs
On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will take place beginning April, 1, 2021. Adobe will start releasing additional information on timelines of [...]
Santa’s Marketing Transformation | 2020 Edition
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint [...]
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COVID-19 isn’t slowing video production. Here’s what you need to know.
In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, [...]
Bridging the gap between sales and marketing
“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. [...]
Four tips for Revenue Marketers to start the new year with a full pipeline.
Vishnu Prasad via Unsplash It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they [...]
Demand Spring Launches 4th Annual Revenue Marketing Survey
Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning [...]
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Transforming Your Marketing Organization into a Revenue Marketing Beast
Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.
The Buyer Journey Blueprint
What is a Springboard? Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation. Whereas previous approaches [...]