Insights

Fresh perspectives, bold thinking, and original research to drive next practices

Explore our research, whitepapers & latest blog posts.

Marketing Automation

Marketo Engage May Release: Our Favorite New Features

Here are our favorite updates from the Marketo Engage May Release and what they mean for you.

Marketing Talent Development

How to Lead Productive Meetings

3 tips you (probably) haven’t heard before.

Leap

Are analyst firms the modern-day canary in the coal mine?

The idea of working with an analyst advisory firm sounds great. But the reality never lives up to expectations. Here's why.

Marketing Talent Development

There’s Power in the Pause

What linguistics can teach marketers about the relevance of silence.

Revenue Marketing

5 Key Considerations for a High-Impact Revenue Marketing Strategy

Editor’s Note: This article was first published by Drift here.

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Marketing Automation

Guide to Validating the Munchkin Code On Your Website

Here is how to validate that your Munchkin code is properly configured on your company’s website to ensure all web activity is actually captured and associated with your leads in Marketo.

Technology

Bot Clicks: Myth or Fact?

How much bot traffic is being reported in your instance?

Revenue Marketing

Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our [...]

Demand Generation

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within [...]

Content Marketing

Read This Before You Let Your (Chat) Bots Loose

Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning [...]

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Research

Recent articles

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Research

2021 Revenue Marketing Benchmark B2B Report

The fourth edition of our Revenue Marketing B2B Benchmark Report.

Research

Working From Home During a Pandemic

Based on survey results from over 100 Marketing professionals.

Research

State of Martech During a Pandemic

This in-depth report analyzes how COVID-19 has affected the marketing technology industry.

Research

Revenue Marketing B2B Benchmark Report 2020

Greetings Revenue Marketers! Welcome to our third annual Revenue Marketing B2B Benchmark Report. This year’s report confirms that marketing is making a more direct, measurable contribution to the top-line of their organization than ever before.

Whitepapers

Recent white papers

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Whitepaper

Transforming Your Marketing Organization into a Revenue Marketing Beast

Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.

Whitepaper

Ten Marketing Predictions for 2020

Going from point A to B is seldom a straight line. The best learning happens off the beaten path anyway. To that end, we present our top ten marketing predictions to help you navigate the year ahead. May we all [...]

Whitepaper

The Buyer Journey Blueprint

What is a Springboard? Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation. Whereas previous approaches [...]

Blog

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Content Marketing

Living, laughing, and letting go leads to creativity in marketing

Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians [...]

Marketing Automation

Marketo Engage | Upcoming Changes to Design Studio URLs

On January 21, 2021, Adobe will be implementing a change on new Marketo Engage instances to a new URL structure. For all existing Marketo Engage customers, this change will [...]

Marketing Organization

Santa’s Marketing Transformation | 2020 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, [...]

Uncategorized

Demand Spring’s 2020 Must-Read Books

If you’re anything like me, you have an ever growing to-be-read list. Well, it’s about to get longer because Demand Spring’s top book picks of [...]

Content Marketing

COVID-19 isn’t slowing video production. Here’s what you need to know.

In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of [...]

Marketing Organization

Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and [...]

Demand Generation

Four tips for Revenue Marketers to start the new year with a full pipeline.

It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they [...]