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Leap

2 Trends and A Truth for 2022

Advice for CMOs to carry into the new year.

Marketing Organization

Demand Spring Named a Finalist in Two Categories in Top Sales & Marketing Awards

Consultancy recognized as a finalist for Top Sales & Marketing Podcast, and Top Company Blog

Marketing Organization

Santa’s Marketing Transformation | 2021 Edition

Happy holidays to you and yours!

Marketing Organization

Wisdom Wednesday, Episode 80 | Shrinking Marketing Budget, Advice from a CMO

It's the perfect time for Marketing teams to show the value they can add to their organization’s vision.

Leap

Boosters, behavioral science, and business: Tailoring marketing communications for today’s audiences

Three relevant insights to help shape your marketing communications.

Trending Now

Marketing Leadership

Wisdom Wednesday, Episode 79 | 3 Essential Questions Every Leader Should Ask Themselves

Reflecting on your leadership style.

Technology

Demand Spring Receives Certification As A Drift Solutions Partner

Demand Spring has the expertise to help organizations maximize the capabilities of Drift.

Marketing Leadership

Wisdom Wednesday, Episode 78 | Making the Shift to Revenue Marketing

Tangible ways to be a strategic driver in your organization.

Revenue Marketing

Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing

Reflecting on the evolution of Marketing.

Digital Marketing

Web Strategy Best Practices

How to stand out in a sea of 1.89 billion.

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Research

Whitepapers

Recent white papers

Whitepaper

E-book: The 10 Biggest CMO Challenges of 2022 and How to Conquer Them

What challenges are keeping you awake at night, and how will you solve them? We’ve asked 10 of our Leap Advisors to share how they, and other marketing professionals are approaching the most pressing challenges in marketing today.

Whitepaper

A Guide to successful Marketing and Sales alignment

Here’s our definitive list of the six essential steps for achieving successful Marketing and Sales alignment.

Whitepaper

Predictions 2021-2022

These predictions and roadmap recommendations will help guide you and your team on your continuous journey of marketing transformation.

Whitepaper

Transforming Your Marketing Organization into a Revenue Marketing Beast

Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.