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Fresh perspectives, bold thinking, and original research to drive next practices.

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Strategy

This blog dives into AI-powered strategies to optimize the middle of the buyer's journey (MOFU), boosting lead qualification, personalization, and content effectiveness for higher conversion rates. Learn how AI refines lead scoring, personalizes retargeting, and delivers dynamic website experiences.

Strategy

AI helps target & personalize content to the 95% who aren't actively searching, building brand awareness & trust. Learn how AI can improve your marketing ROI.

Strategy

Maximizing Revenue: A Deep Dive into GTM Strategies

This blog dives deep into market positioning, customer insights, and building winning campaigns. Learn how to craft a GTM strategy that drives sales and customer loyalty.

Marketing Technology

Next Gen MarTech Stacks Enable Experience-led Growth

Experience-led growth is the future of B2B marketing. Learn how next-gen MarTech stacks like Adobe & Salesforce enable personalization & customer delight for higher growth.

Marketing Technology

How CDPs Can Help You Segment Smarter, Not Harder

Siloed B2B Marketing Data Killing ROI? A CDP can unify data, personalize campaigns & boost ROI by 156%.

Marketing Technology

How AI Can Personalize Your Marketing (Thanks, Adobe Summit!)

B2B Marketers Unleash AI for Personalized Experiences at Adobe Summit! Content Creation, Data & More!

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RESEARCH

Research focused on the how, what and why of Revenue Marketing

In the dynamic landscape of B2B marketing, one strategy has emerged as an undeniable ROI powerhouse…email marketing. B2B companies have harnessed the incredible potential of email campaigns to generate substantial returns on their investments. The impact is clear: email marketing [...]

Our Revenue Marketing B2B Benchmark Report is in its 6th year, and the responses are telling. Learn about marketers’ priorities and perspectives in 2023 as they navigate uncertain economic conditions and rapidly evolving technology.

MARKETING UNPLUGGED

Insightful Podcast

A podcast about the humans behind great marketing.

WHITEPAPERS

Next practices that will drive your business forward

Artificial intelligence (AI) is everywhere in B2B marketing, promising to personalize experiences, automate tasks, and optimize campaigns. But for many marketers, it’s a confusing black box. Get our FREE guide, and learn to: Consider the changing dynamics in B2B marketing. [...]

Read our CDP Buying Guide designed to elevate your understanding and strategic planning for optimizing a Customer Data Platform (CDP). What’s Inside: Explore six real-world use cases illustrating the versatility of CDPs Learn how to seamlessly integrate a CDP into [...]

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Revenue Marketing Articles, Advice and Tips

Strategy

This blog dives into AI-powered strategies to optimize the middle of the buyer's journey (MOFU), boosting lead qualification, personalization, and content effectiveness for higher conversion rates. Learn how AI refines lead scoring, personalizes retargeting, and delivers dynamic website experiences.

Strategy

AI Enablement Strategies to Drive Top of Funnel Trust and Awareness

AI helps target & personalize content to the 95% who aren't actively searching, building brand awareness & trust. Learn how AI can improve your marketing ROI.

Strategy

Maximizing Revenue: A Deep Dive into GTM Strategies

This blog dives deep into market positioning, customer insights, and building winning campaigns. Learn how to craft a GTM strategy that drives sales and customer loyalty.