Insights

Fresh perspectives, bold thinking, and original research to drive next practices

Explore our research, whitepapers & latest blog posts.

Marketing Automation

Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation

Insightful thoughts from Demand Spring’s new Marketing Automation Research Report.

Marketing Automation

Demand Spring Releases Marketing Automation Platform Insights Report

Complexity of MAPs and growing talent gap resulting in small percentage of teams utilizing these platforms to their full potential.

Marketing Technology

How to Boost Open Rates

Effective tips to increase your email open rates.

Leap

Managing Through Talent Attrition

Tips on weathering the talent storm.

Marketing Leadership

Pre-Pandemic Insights from Jay Baer: Believe in Collaboration

Even B2B Marketing legends rely on teamwork to make their work come alive.

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Marketing Leadership

Pre-Pandemic Insights From Tyler Lessard: Communicate as Humans behind your B2B Brand

A strategy to humanize your brand and create content that resonates with your customers.

Marketing Technology

Random Sampling: A “New” Way to A/B Test

Have you heard about the work-around, Random Sampling? It's just one of the many capabilities we can show you in Marketo.

Leap

3 ways to prioritize relevance in your content strategy

The ability to adapt can be the best way to attract and keep an audience.

Content Marketing

How to solve for social: agency vs. in-house

The conversation surrounding social media has changed drastically over the last decade. Today, the conversation isn’t about if we should do it, but who should be tasked with it. Learn about four solutions and which one makes the most sense for your business.

Content Marketing

Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

Discover the potential to deliver increased creativity and innovation when marketing technology and content marketing professionals work together.

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Research

Recent articles

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Research

Marketing Automation Platform Insights

This report contains feedback and results gathered from marketing professionals across various industries, providing insights on the most desired MAP features, usage challenges, most significant metrics, and much more.

Research

2021 Revenue Marketing Benchmark B2B Report

The fourth edition of our Revenue Marketing B2B Benchmark Report.

Research

Working From Home During a Pandemic

Based on survey results from over 100 Marketing professionals.

Research

State of Martech During a Pandemic

This in-depth report analyzes how COVID-19 has affected the marketing technology industry.

Whitepapers

Recent white papers

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Whitepaper

A Guide to successful Marketing and Sales alignment

Here’s our definitive list of the six essential steps for achieving successful Marketing and Sales alignment.

Whitepaper

Predictions 2021-2022

These predictions and roadmap recommendations will help guide you and your team on your continuous journey of marketing transformation.

Whitepaper

Transforming Your Marketing Organization into a Revenue Marketing Beast

Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.

Whitepaper

Ten Marketing Predictions for 2020

Going from point A to B is seldom a straight line. The best learning happens off the beaten path anyway. To that end, we present our top ten marketing predictions to help you navigate the year ahead. May we all [...]

Blog

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Persona Analysis

Operationalizing your Persona Research | Best Practices and Mistakes to Avoid

The do's and don'ts of how to get the most out of your persona research.

Revenue Marketing

5 Key Considerations for a High-Impact Revenue Marketing Strategy

Editor’s Note: This article was first published by Drift here.

Leap

Making Movies and Markets

Core competencies CMOs should possess to ensure their brands become blockbusters in their marketplace.

Content Marketing

Adding Emojis to your Marketing Emails

Emojis can be a great way to boost your open rate and spice up your email content. Here’s how to get started.

Sales & Marketing Alignment

One simple analytics change marketers can make to align with sales

How measuring pipeline contribution on a quarterly basis can help align sales and marketing.

Marketing Technology

Peanut Butter and Tuna Fish: A Guide to Smart List Logic

Smart List Logic can be confusing. We’ve broken it down for you and made it easy for you to digest.

Content Marketing

Pre-Pandemic Insights from Ann Handley: Keep on Writing

It might just take a pandemic for us to realize that trends come and go and new technologies keep popping up, but good marketing (including writing) will always be timeless.