Insights

Fresh perspectives, bold thinking, and original research to drive next practices

Explore our research, whitepapers & latest blog posts.

Content Marketing

How to solve for social: agency vs. in-house

The conversation surrounding social media has changed drastically over the last decade. Today, the conversation isn’t about if we should do it, but who should be tasked with it. Learn about four solutions and which one makes the most sense for your business.

Content Marketing

Wisdom Wednesday, Episode 70 | Removing the silo between Marketing Technologists & Content Marketers

Discover the potential to deliver increased creativity and innovation when marketing technology and content marketing professionals work together.

Revenue Marketing

5 Key Considerations for a High-Impact Revenue Marketing Strategy

Editor’s Note: This article was first published by Drift here.

Leap

Making Movies and Markets

Core competencies CMOs should possess to ensure their brands become blockbusters in their marketplace.

Content Marketing

Adding Emojis to your Marketing Emails

Emojis can be a great way to boost your open rate and spice up your email content. Here’s how to get started.

Trending Now

Sales & Marketing Alignment

One simple analytics change marketers can make to align with sales

How measuring pipeline contribution on a quarterly basis can help align sales and marketing.

Marketing Technology

Peanut Butter and Tuna Fish: A Guide to Smart List Logic

Smart List Logic can be confusing. We’ve broken it down for you and made it easy for you to digest.

Content Marketing

Pre-Pandemic Insights from Ann Handley: Keep on Writing

It might just take a pandemic for us to realize that trends come and go and new technologies keep popping up, but good marketing (including writing) will always be timeless.

Leap

Demand Spring’s Leap Advisory Service Launches Leap Ahead Podcast

B2B marketing podcast will feature interviews with real-world marketing leaders offering real-world insights and advice.

Content Marketing

Content You Shouldn’t Miss: 4 Articles You Shouldn’t Miss from the Demand Spring Team

The team at Demand Spring is always learning about the next best practices. Here’s what we’ve been reading lately.

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Research

Recent articles

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Research

2021 Revenue Marketing Benchmark B2B Report

The fourth edition of our Revenue Marketing B2B Benchmark Report.

Research

Working From Home During a Pandemic

Based on survey results from over 100 Marketing professionals.

Research

State of Martech During a Pandemic

This in-depth report analyzes how COVID-19 has affected the marketing technology industry.

Research

Revenue Marketing B2B Benchmark Report 2020

Greetings Revenue Marketers! Welcome to our third annual Revenue Marketing B2B Benchmark Report. This year’s report confirms that marketing is making a more direct, measurable contribution to the top-line of their organization than ever before.

Whitepapers

Recent white papers

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Whitepaper

A Guide to successful Marketing and Sales alignment

Here’s our definitive list of the six essential steps for achieving successful Marketing and Sales alignment.

Whitepaper

Predictions 2021-2022

These predictions and roadmap recommendations will help guide you and your team on your continuous journey of marketing transformation.

Whitepaper

Transforming Your Marketing Organization into a Revenue Marketing Beast

Let’s be honest: marketing is not easy. Faced with increasing pressure from both the C-Suite and Sales to drive significant pipeline and revenue contributions, most Marketing organizations are going through a tremendous transformation.

Whitepaper

Ten Marketing Predictions for 2020

Going from point A to B is seldom a straight line. The best learning happens off the beaten path anyway. To that end, we present our top ten marketing predictions to help you navigate the year ahead. May we all [...]

Blog

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Marketing Talent Development

Happy International Day of Yoga from Demand Spring!

In celebration of International Day of Yoga, here is a look into how two B2B Marketers got into Yoga and why it has become such an integral part of their lives.

Demand Generation

How to create an amazing hybrid event

Learn how you can get the most out of your company’s hybrid events.

Leap

Good CMOs play the long game

Here are 3 techniques CMOs can leverage to remove themselves from day-to-day tactics to enable them to focus on strategic, long-term customer success.

Content Marketing

Marketing Unplugged Season 2 | Lessons Learned

How season 2 of Marketing Unplugged has helped us stand taller.

Marketing Leadership

Why brands should be social activists

Brands have the power to do more than simply sell their product; they can also change the world.

Content Marketing

The importance of fostering human connection in post-pandemic B2B Marketing

The pandemic has upended life as we know it. As we head into a post-pandemic world, we need to recalibrate our approach to marketing.

Content Marketing

5 Steps to Create a Persona Engagement Plan

You've done your persona research, now what? Here are 5-steps you can take to develop a persona-centric engagement plan.