Elle Woulfe

Former SVP, Global Marketing, Formstack, InVision, and PathFactory

Elle is a performance marketing leader and veteran of the MarTech industry with expertise in Revenue Marketing and marketing operations. She has a track record of implementing high-impact marketing transformation strategies and building best-in-class performance marketing teams for B2B tech companies.

Elle Woulfe is a performance marketing leader and veteran of the MarTech industry with expertise in demand generation and marketing operations. Her track record includes implementing high-impact marketing transformation strategies and building best-in-class performance marketing teams for B2B tech companies, including Eloqua, Lattice Engines, PathFactory and InVision. Elle’s background includes marketing leadership roles for organizations at various stages of growth and investment. She is passionate about building high performance teams and delivering scalable, predictable revenue marketing strategies.

Areas of expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Executive Experience

InVision
Vice President, Growth Marketing
Advisory Board Member
Demand Spring
Inverta
Marketing Consultant
PathFactory
Vice President, Marketing
Lattice Engines
Senior Director, Demand Generation
Eloqua
Sr. Director, Marketing Programs
Salary.com
Senior Manager, Marketing
Pyramid
Marketing Manager
Yankee Group
Product Marketing Manager
Newsmediary
Account Executive

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Expert in building privacy and data security solutions for companies of all sizes.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing.
Partners with companies to solve strategy and alignment gaps, leveraging marketing technology along with proven techniques.
Marries business strategy to narrative nuance through storytelling.
Transforms revenue marketing practices.
Drives growth, scales organizations, and builds global brands.
Creates productive marketing organizations, improves brand position, and fuels sales.
Aligns product, sales, and marketing around the customer for mutual success and impact.
Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.
Helps companies understand the industry, identify new opportunities and stand out from the crowd.