Industries

Technology

Lead the Revenue Marketing revolution

When it comes to advanced Revenue Marketing practices, B2B technology marketers have long been ahead of most industries. The pace of the market and the level of competition demands it.

At Demand Spring, our roots are in the technology industry—so we have a unique understanding of the needs of this market.

Demand Spring Founder and President, Mark Emond, was a leader in the Global Demand Center at Cognos and a marketing executive at IBM prior to founding Demand Spring. Mark’s team had 1,400 inbound nurture streams and was winning Eloqua Markie and SiriusDecisions awards back in 2007 (ancient times). Like Mark, many of our consultants come from the technology industry.

Our Technology
Clients

Demand Spring has worked with more than 60 clients in the technology industry, from high growth SaaS companies to Fortune 500 brands.

How We Help Technology Organizations

In an industry with so much competition and so much noise hitting target buyers every day, breaking through with hyper-targeted communication is essential. Our Revenue Marketing System methodology is perfectly suited to the needs of technology marketers, helping them implement critical practices to thrive in a tough industry.

Buyer Journey Blueprint

Successful revenue marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.

Marketing and Sales Alignment

Digital transformation has upended traditional sales and marketing.

Marketo Audit

Looking for a partner who can help you optimize your Marketo instance to enable true engagement marketing throughout the client lifecycle?

ABM Planning

Too often, ABM programs are a set of one-offs fuelled by paid ads and underperforming technology that don’t feed pipeline.

Paid Media

With 3.5 billion searches each day, evaluating content online is an essential stage in the research and consideration phases of nearly any buyer’s journey.

Featured Experts

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

Director, Marketing Technology Practice

Kris Latulippe

As a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement.

Marketing Technology Consultant

Alex Drelling

Possessing a strong technical and strategic background with almost 7 years in marketing automation and MarTech, Alex has extensive experience in platforms such as Marketo, Salesforce Marketing Cloud, Pardot, and Salesforce CRM.

Director of Client Services and Operations

Andrea Drown

Andrea is a leader with excellent communication, organizational, and project management skills.

Senior Client Catalyst

Andrea Schiavone

With a get-it-done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

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