Jane Baird

Founder, Baird Communications

Jane works with startups and established brands across various sectors to help transform business targets into enterprise marketing strategies and programs.

For more than 20 years she has contributed to the growth of Cognos Inc. into Canada’s largest software company and subsequently the largest brand within IBM.  Her experience ranges from managing the execution and international roll-out of integrated marketing campaigns, to leading teams through the impact of acquisitions and organizational culture change.

Jane is an experienced Marketing and Communications professional with an extensive track record working with startups and established brands across sectors.

Business-savvy and creative, strategic and pragmatic, Jane has a proven track record engaging cross-functional teams on business-critical projects, from product launches to company rebranding to global campaigns. She is a skilled communicator, adept at building trust among executives and crafting messages to engage internal and external stakeholders. She is recognized for developing and mentoring dedicated and highly productive teams.

Formerly Executive Director of the Capital Angel Network, Jane worked with angel investors and entrepreneurs to foster early-stage investment and engagement with the startup community. As past Executive Director of Ryan’s Well Foundation, she led fundraising and donor engagement, and oversaw water and sanitation projects in the developing world.

For more than 20 years Jane contributed to the growth of Cognos Inc. into Canada’s largest software company and subsequently the largest brand within IBM. Her experience ranges from managing the execution and international roll-out of integrated marketing campaigns, to leading teams through the impact of acquisitions and organizational culture change.

Areas of expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Executive Experience

Baird Communications
Founder
Trustiics Inc.
Marketing Advisor
Neurovine Inc.
Marketing Advisor
Business Sherpa Group Inc.
Executive Advisor, Marketing
Capital Angel Network
Executive Director
Compass North Accelerator Bootcamp
Mentor
Ryan's Well Foundation
Executive Director
IBM
Business Analytics Marketing Director
Cognos Inc.
VP Marketing & Corporate Communications

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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