Industries

Healthcare

Drive digital transformation

The Healthcare and Life Sciences industries have spent billions of dollars transforming paper-based processes to digital.

This much-needed transformation has focused primarily on back-office processes, enabling health care professionals to manage patient data electronically and creating a more connected ecosystem for patient care.

Demand Spring is helping drive change in the related area of digitizing and automating patient communication. Digitized, automated and personalized communication empowers health care organizations and professionals to deliver customized, patient-centered communications that deliver benefits from pre-and post-op care to ongoing education and referrals.

Demand Spring partners with hospitals, private healthcare institutions, life sciences, and pharmaceutical companies to develop and activate strategies for digital marketing transformation. We understand the regulatory and compliance challenges of these industries, as well as the opportunities for transformation that can have a material impact on business performance.

Our Healthcare and Life Sciences Clients

We have worked with healthcare and life sciences companies ranging from hospitals to biotech firms.

How We Help Healthcare and Life Sciences Organizations

We work with communications and marketing professionals across healthcare, life sciences, and pharmaceuticals to develop digital marketing strategies and implement them using secure technologies that meet HIPPA, PIPEDA and other compliance regulations.

Buyer Journey Blueprint

Successful revenue marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.

ABM Planning

Too often, ABM programs are a set of one-offs fuelled by paid ads and underperforming technology that don’t feed pipeline.

Asset Creation

Compelling creative is a gift that keeps on giving. It connects you to your audience, delights them, and keeps them coming back for more.

Paid Media

With 3.5 billion searches each day, evaluating content online is an essential stage in the research and consideration phases of nearly any buyer’s journey.

Featured Experts

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

Director Content Marketing

Karen Morad

Karen Morad is known for building rock-solid client relationships and delivering high-quality content in just about any medium you can imagine.

Director, Marketing Technology Practice

Kris Latulippe

As a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement.

Marketing Technology Consultant

Alex Drelling

Possessing a strong technical and strategic background with almost 7 years in marketing automation and MarTech, Alex has extensive experience in platforms such as Marketo, Salesforce Marketing Cloud, Pardot, and Salesforce CRM.

Senior Client Catalyst

Andrea Schiavone

With a get-it-done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

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