B2B business units at consumer-focused organizations can be engines of tremendous growth—especially at a time when consumer retail has seen so much volatility alongside competition from ecommerce challengers like Amazon.
B2B in traditional consumer-focused organizations may seem like an oxymoron, but it’s not. We work within the B2B business units of some of the world’s largest office supply vendors, travel and hospitality companies, and professional sports organizations to drive revenue marketing transformation.
With so much competition and so much noise hitting target buyers every day, breaking through with hyper-targeted communication is essential. Our Revenue Marketing System methodology is perfectly suited to the needs of B2B marketers in traditional consumer brands, helping them implement the critical practices they need to thrive.
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Conducting and analyzing your buyer persona research is only half the battle. We see organizations struggle to put their personas [...]
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