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B2B in B2C Organizations

Drive growth and Revenue Marketing transformation on the B2B side of B2C organizations

B2B business units at consumer-focused organizations can be engines of tremendous growth—especially at a time when consumer retail has seen so much volatility alongside competition from ecommerce challengers like Amazon.

In practice, though, these B2B units are often lone islands, lacking the revenue marketing expertise and capacity necessary to drive growth.

We have worked within the B2B business units of some of the world’s largest office supply vendors, travel and hospitality companies, and professional sports organizations to drive revenue marketing transformation.

Our B2B in B2C Clients

Demand Spring has worked with the B2B business units of leading office supply, travel, hospitality, media, and professional sports organizations.

How We Help B2B in B2C

With so much competition and so much noise hitting target buyers every day, breaking through with hyper-targeted communication is essential. Our Revenue Marketing System methodology is perfectly suited to the needs of B2B marketers in traditional consumer brands, helping them implement the critical practices they need to thrive.

Buyer Journey Blueprint

Successful revenue marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.

Marketing and Sales Alignment

Digital transformation has upended traditional sales and marketing.

Senior Leadership Team Development

Have you ever thought about how well marketing leaders in your organization collaborate?

Marketo Audit

Looking for a partner who can help you optimize your Marketo instance to enable true engagement marketing throughout the client lifecycle?

ABM Planning

Too often, ABM programs are a set of one-offs fuelled by paid ads and underperforming technology that don’t feed pipeline.

Paid Media

With 3.5 billion searches each day, evaluating content online is an essential stage in the research and consideration phases of nearly any buyer’s journey.

Asset Creation

Compelling creative is a gift that keeps on giving. It connects you to your audience, delights them, and keeps them coming back for more.

Featured Experts

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

Senior Marketing Technology Consultant

Sierra Warren

Sierra is an innovative marketer who thrives at the crossroads of technical creativity and marketing strategy.

Client Catalyst

Melissa Beresford

With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

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