Joe Cordo, as a software-as-a-service (SaaS), technology, and services marketing executive, brings a very successful track record of creating scale and driving increased valuations and successful exits for emerging companies to global market leaders.
Joe develops strategic and systematic revenue marketing strategies and tactics that create clear, compelling, and differentiated positioning, while aligning to the needs of buyers, and building a marketing and sales engine that scales. He aligns revenue marketing strategy to the company’s business, product, and sales strategies, and then executes branding and digital tactics that engage customers at every touchpoint to drive buying decisions. Joe’s marketing strategies and execution drove successful exits at WegoWise, Bullhorn, LPP/Fleishman-Hillard, HyperDesk, and Progress Software.
A finalist or winner of twenty-five awards in technology, branding, digital marketing, and communications, and published numerous times on CMO.com, Joe has an MBA in marketing and finance from the University of Rhode Island, and a BS in marketing and economics from Boston College. He was a founding member of the Boston College Technology Council, mentoring several student teams, and winning the BC Venture Competition on several occasions. He complements his busy professional life with a love of kayaking, biking, and the ocean from his Cape Cod home.