Advisor, MeeWee; Principal, atScale Marketing

Joe Cordo

Joe has scaled technology and services companies from $3M to $500M, including Aquent, PeopleFluent, and Bullhorn. He’s an expert in scaling brand and demand to create innovation and develop market leaders to achieve sustainable, high growth.

Joe Cordo, as a software-as-a-service (SaaS), technology, and services marketing executive, brings a very successful track record of creating scale and driving increased valuations and successful exits for emerging companies to global market leaders.

Joe develops strategic and systematic revenue marketing strategies and tactics that create clear, compelling, and differentiated positioning, while aligning to the needs of buyers, and building a marketing and sales engine that scales. He aligns revenue marketing strategy to the company’s business, product, and sales strategies, and then executes branding and digital tactics that engage customers at every touchpoint to drive buying decisions. Joe’s marketing strategies and execution drove successful exits at WegoWise, Bullhorn, LPP/Fleishman-Hillard, HyperDesk, and Progress Software.

A finalist or winner of twenty-five awards in technology, branding, digital marketing, and communications, and published numerous times on CMO.com, Joe has an MBA in marketing and finance from the University of Rhode Island, and a BS in marketing and economics from Boston College. He was a founding member of the Boston College Technology Council, mentoring several student teams, and winning the BC Venture Competition on several occasions. He complements his busy professional life with a love of kayaking, biking, and the ocean from his Cape Cod home.

Areas of expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Executive Experience

atScale Marketing
Principal
MeeWee
Advisor
Aquent
CMO
WegoWise, Inc.
Chief Marketing Officer
PeopleFluent
Vice President of Revenue Marketing
QuickPivot
CMO
SensorLogic
VP Marketing
Bullhorn
VP Marketing
Fleishman-Hilliard, LLP
SVP & Partner
HyperDesk Corporation
VP Marketing
Progress Software
Director of Marketing
CMO Advisors
Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory
Differly
L-Spark (HelpWear, Fictionary)
SaaSCan
Napkyn Analytics
Gordon Food Service
Walker Information
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

Areas of Expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Tessa May Marr

CEO, Marr Media Group

Helps businesses harness the unique power of social media marketing to drive awareness, engagement, and revenue.

Executive & Industry Experience

Marr Media Group

Areas of Expertise

Social Media
Strategy
Competitive Analysis
Metrics

Nancy Harhut

Co-Founder & Chief Creative Officer, HBT Marketing

Infuses behavioral science into marketing creative to trigger automatic, hardwired actions — increasing engagement, response, and ROI.

Executive & Industry Experience

HBT Marketing
Wilde Agency
Hill Holiday
Mullen
Bronner Slosberg Humphrey

Areas of Expertise

Creative
Behavioural Science/Design

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Christopher Blose

Founder, Chris Blose Content

Marries business strategy to narrative nuance through storytelling.

Executive & Industry Experience

Founder
Imagination
Manifest LLC
McMurry/TMG
McMurry/TMG
TMG
University of Missouri

Areas of Expertise

Content Marketing Strategy and Execution
Multiplatform Content Creation

Gregor Jeffrey

Founder, Jeffrey Strategic Inc.

Helps executives, leaders, and professionals to improve their communication and increase their influence.

Executive & Industry Experience

Jeffrey Strategic Inc.

Areas of Expertise

Communications Strategy
Enterprise Messaging

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring
Forrester
Forrester
Staples Advantage
Schneider Electric
Schneider Electric
Schneider Electric
Schneider Electric

Areas of Expertise

Business Growth & Strategy
Strategic Marketing
Revenue Marketing
Go-to-Market Strategy
Account Based Marketing

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Tim Washer

Comedy Writer/Virtual Emcee

Comedy writer, improviser, preacher’s kid helping organizations to re-engage employees and clients by building creative, encouring cultures that support risk taking.

Executive & Industry Experience

Cisco
IBM
Conan O'Brien Show
The Upright Citizens BrigadeTheatre
Interpublic Group
Accenture

Areas of Expertise

Content Marketing & Storytelling
Communications Strategy
Content & Communications
Comedy Writer
Speech Writing
Executive Communications
Transformational Leadership
Mini documentary production
Humorous video content

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Strategic Marketing
Brand Strategy
Creative Direction
Investment Marketing
Internal Culture Design

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing/Sales Alignment
Marketing Productivity & Org Design
M&A

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

Tracy Thayne

Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.

Executive & Industry Experience

Demand Mechanics
MyWay Health
ANNUITAS
Schneider Electric
Schneider Electric
eXpertcity
MarketStar
inContact
Outer Circle LLC
Novell Inc.

Areas of Expertise

Business Growth & Strategy
Demand Process Re/Engineering
Strategic Marketing
Channel Marketing
Sales Enablement
Product Marketing
Product Planning
Branding

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

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