Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Joe has scaled technology and services companies from $3M to $500M, including Aquent, PeopleFluent, and Bullhorn. He’s an expert in scaling brand and demand to create innovation and develop market leaders to achieve sustainable, high growth.

Joe Cordo, as a software-as-a-service (SaaS), technology, and services marketing executive, brings a very successful track record of creating scale and driving increased valuations and successful exits for emerging companies to global market leaders.

Joe develops strategic and systematic revenue marketing strategies and tactics that create clear, compelling, and differentiated positioning, while aligning to the needs of buyers, and building a marketing and sales engine that scales. He aligns revenue marketing strategy to the company’s business, product, and sales strategies, and then executes branding and digital tactics that engage customers at every touchpoint to drive buying decisions. Joe’s marketing strategies and execution drove successful exits at WegoWise, Bullhorn, LPP/Fleishman-Hillard, HyperDesk, and Progress Software.

A finalist or winner of twenty-five awards in technology, branding, digital marketing, and communications, and published numerous times on CMO.com, Joe has an MBA in marketing and finance from the University of Rhode Island, and a BS in marketing and economics from Boston College. He was a founding member of the Boston College Technology Council, mentoring several student teams, and winning the BC Venture Competition on several occasions. He complements his busy professional life with a love of kayaking, biking, and the ocean from his Cape Cod home.

Areas of expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Executive Experience

atScale Marketing
Principal
MeeWee
Advisor
Aquent
CMO
WegoWise, Inc.
Chief Marketing Officer
PeopleFluent
Vice President of Revenue Marketing
QuickPivot
CMO
SensorLogic
VP Marketing
Bullhorn
VP Marketing
Fleishman-Hilliard, LLP
SVP & Partner
HyperDesk Corporation
VP Marketing
Progress Software
Director of Marketing

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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