Pioneering AI-driven marketing for visionary leaders.

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We help B2B Marketing Leaders leverage
AI and Marketing Automation Platforms to transform operations, increase productivity, and create personalized customer engagement.

From strategic planning to hands-on implementation, we’re your trusted partner in making AI & Automation accessible, actionable, and impactful—helping you innovate, optimize, and lead with confidence.

Our new direction

A letter from Mark Emond Founder & CEO

The Promise of Automation

Since our inception 12 years ago, Demand Spring has helped many of the biggest and fastest-growing B2B brands in the world apply Marketing Automation to deliver strategic impact.

This foundation remains core to our expertise today, as we continue to provide industry-leading Marketing Automation services while helping our clients evolve these platforms with AI capabilities.

Marketing Automation has delivered tremendous value over its 20-year history and continues to be a crucial component of modern marketing operations. As these platforms evolve and integrate with AI, they’re becoming even more powerful. However, many marketers are still struggling with problems the current MarTech stack has been unable to address, such as disparate data, siloed marketing processes, manual tasks, and an inability to properly serve B2B buying centers. This is where the transformative power of AI comes in, NOT to replace Marketing Automation and talented marketers, but to enhance and elevate it to new levels of effectiveness.

AI Delivers

At Demand Spring, we’re excited to be witnessing this massive inflection point in B2B Marketing, and we look forward to the next 5, 10, 15 years of growth it will bring.

AI’s next level of super-automation will:

  • Deliver on the promise of personalization at scale
  • Open up new avenues for growth and customer engagement
  • Improve marketing & sales workflows to deliver truly integrated customer experiences
  • Automate the non-selling tasks that dominate the time of sellers and SDR teams
  • Drive innovation and productivity like never before

All-In on AI

Almost 80% of B2B Marketers today are using AI or Generative AI. But use tends to be on the level of individual experimentation rather than comprehensive organizational strategy. Demand Spring is working to change that.

Building on over a decade in Marketing Automation, we are helping visionary B2B CMOs and their teams realize the promise of AI and automation. We deliver cutting-edge services that fuel innovation, boost marketing productivity, upskill talent, and elevate customer experiences.

Through a clear focus on AI and automation, we are investing in the future of B2B marketing growth to help CMOs:

  • Develop and communicate a vision for AI within the organization.
  • Build a comprehensive AI strategy aligned to marketing strategy.
  • Identify and help implement quick-win use cases.
  • Unite siloed marketing processes with AI Agents.
  • Reimagine marketing processes to drive innovation and productivity.
  • Define an action plan for operating model changes across people, process, & technology.
  • Upskill and reskill the marketing team.

To learn more, read our SCALE with AI Framework.

The Promise of Automation

Creators need more time to create, strategists more time to strategize, salespeople more time to sell, tech people more time to innovate. Trusted and high-performing automation not only puts inefficiency and miscommunication behind us but also empowers teams to focus on the high-impact work that fuels growth. By freeing up marketing to be creative, strategic, and brilliant problem solvers, we’re helping them engage buyers with purpose and vision—transforming every interaction into a powerful driver of long-term success.

Ready to join us in building the future of marketing in your company? Reach out for a consultation to match your goals with a winning strategy.

Mark Emond

Clients

Trusted by forward-thinking B2B marketing leaders

SERVICES

Our transformative AI marketing solutions

We deliver four core services that help marketing leaders implement and scale AI effectively:

Strategic AI Advisory
for Revenue Acceleration

Build a winning marketing strategy aligned with your goals.

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AI Activation
& Growth Services

Leverage AI to drive measurable results across the entire customer journey.

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Training & Enablement
for AI-First Teams

Empower your team with skills to lead in an AI-driven marketing world.

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Marketing Automation
& AI Workflow Agents

Automate workflows, scale engagement, and drive efficiency with your marketing automation platforms.

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Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

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OUR SCALE FRAMEWORK

Strategize, Customize, Automate, Launch, Evaluate

Our SCALE with AI Framework provides a structured approach to marketing transformation:

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Strategize
Build your AI foundation.

Customize
Tailor AI for maximum impact.

Automate
Transform operations through intelligence.

Launch
Build sustainable excellence.

Evaluate
Scale your success.

Insights

Fresh perspectives, bold thinking, and original research to drive next practices.

Evaluating nurture sequences with AI
Ai Services

How Evaluating Nurture Sequences with AI Fixed Our B2B Campaign & Unlocked Growth

Feeling unsure about your B2B nurture campaigns? Learn how evaluating nurture sequences with AI, grounded in buyer personas, can transform generic drips into dynamic, effective engagement.

Press Releases

Demand Spring Launches The CMO Exchange

Join forward-thinking CMOs for exclusive, peer-driven discussions on AI-powered marketing strategies, innovations, and real-world applications. Stay ahead in the ever-evolving AI landscape with Demand Spring’s monthly CMO Exchange.

AI-powered ABM for CMOs
Ai Services

How AI-Powered ABM for CMOs to Transforms B2B Marketing

Discover how AI-powered ABM for CMOs can revolutionize your B2B marketing strategy. Learn to boost ROI, enhance personalization, and stay ahead in the competitive landscape.

People

Get to know our AI Marketing experts.

Meet our team

Gopinath Ganesan

Marketing Technology Consultant

Gopinath is a Marketo Certified Solution Architect and has implemented Martech solutions for multiple B2B SaaS companies.

Maria Hortua

Associate Marketing Consultant

Maria is a Marketing and Business professional, with over 5 years of experience working in Email Marketing, Marketing Automation and Analytics teams.

Jonathan Milne

Vice President of AI

Jonathan Milne is Vice President AI practice at Demand Spring, and boasts 20+ years in marketing, enhancing B2B leaders’ success. Former CMO, Klipfolio Director, IBM Marketer, Invest Ottawa CEO, and Top 40 under 40 recipient, Jon is driven by fostering learning cultures and championing AI adoption.

Brent Martel

SEO, SEM Lead, Web Strategy and Development

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Derek Boshkov

Managing Director

Derek has almost a decade of professional experience in consulting, implementing, integrating and troubleshooting the use of MA platforms such as Eloqua and Marketo, with various MarTech apps such as Drift, Bizible, PathFactory, and LeanData.

Saad Sifate

Associate Strategy Consultant

Saad is a data-driven marketer who excels in creative environments. Saad has a passion for technology and loves to keep up with the latest trends.

Susan Malik CPA, CA

Chief Financial Officer

Susan has over 25 years of experience as a successful entrepreneur, founding and developing several companies in Canada and the United States. She has a wide range of business expertise in such diverse areas as information systems, banking/finance, management consulting, training and education.

Dani Silvestre

Manager, People and Culture

A seasoned professional, Dani brings over 10 years of experience in supporting Marketing teams and executives in many areas for LATAM and North America.

Get Started

Start your AI transformation today.

Assess your AI readiness, identify transformation opportunities, and design a strategic roadmap to scale your marketing operations with AI.

Schedule your free consultation

The Growth Marketing Leader AI Exchange

April 17, 2025

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The AI MOPs & RevOps Exchange

April 18, 2025

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The CMO Exchange Series Registration

April 10,2025

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The CMO Exchange Series Registration

April 10,2025

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