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Meet our Advisors

Our team is deep, with specialties in many fields.

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

Julie Zadow

Senior Vice President, CMO in Residence, Demand Spring

Aligns and inspires marketers to drive results.

Executive & Industry Experience

Demand Spring
Founder
Ridgeway Partners
Alyce
iCoachFirst
Globoforce
Harte-Hanks, Inc
Aberdeen Group
IDC
Yankee Group
MIT Technology Review
Linkage Inc

Areas of Expertise

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

Revenue Marketing Advisors

Our experienced global marketing leaders help you create high performance revenue marketing and demand centers.

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Matt Roberts

Vice President Strategy Consulting, Demand Spring

Builds pragmatic revenue marketing programs and strategies.

Executive & Industry Experience

Demand Spring
Forrester
Forrester
Staples Advantage
Schneider Electric
Schneider Electric
Schneider Electric
Schneider Electric

Areas of Expertise

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Tracy Thayne

Founder, Chief Demand Architect, Demand Mechanics; Founder, CEO, MyWay Health

Helps business leaders indentify new ways to drive revenue and growth by removing friction from the customer experience.

Executive & Industry Experience

Demand Mechanics
MyWay Health
ANNUITAS
Schneider Electric
Schneider Electric
eXpertcity
MarketStar
inContact
Outer Circle LLC
Novell Inc.

Areas of Expertise

Content & Communications Advisors

Communications thought leaders help you fuel performance through exceptional content.

Tessa May Marr

CEO, Marr Media Group

Helps businesses harness the unique power of social media marketing to drive awareness, engagement, and revenue.

Executive & Industry Experience

Marr Media Group

Areas of Expertise

Nancy Harhut

Co-Founder & Chief Creative Officer, HBT Marketing

Infuses behavioral science into marketing creative to trigger automatic, hardwired actions — increasing engagement, response, and ROI.

Executive & Industry Experience

HBT Marketing
Wilde Agency
Hill Holiday
Mullen
Bronner Slosberg Humphrey

Areas of Expertise

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Christopher Blose

Founder, Chris Blose Content

Marries business strategy to narrative nuance through storytelling.

Executive & Industry Experience

Founder
Imagination
Manifest LLC
McMurry/TMG
McMurry/TMG
TMG
University of Missouri

Areas of Expertise

Gregor Jeffrey

Founder, Jeffrey Strategic Inc.

Helps executives, leaders, and professionals to improve their communication and increase their influence.

Executive & Industry Experience

Jeffrey Strategic Inc.

Areas of Expertise

Tim Washer

Comedy Writer/Virtual Emcee

Comedy writer, improviser, preacher’s kid helping organizations to re-engage employees and clients by building creative, encouring cultures that support risk taking.

Executive & Industry Experience

Cisco
IBM
Conan O'Brien Show
The Upright Citizens BrigadeTheatre
Interpublic Group
Accenture

Areas of Expertise

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

Julie Zadow

Senior Vice President, CMO in Residence, Demand Spring

Aligns and inspires marketers to drive results.

Executive & Industry Experience

Demand Spring
Founder
Ridgeway Partners
Alyce
iCoachFirst
Globoforce
Harte-Hanks, Inc
Aberdeen Group
IDC
Yankee Group
MIT Technology Review
Linkage Inc

Areas of Expertise

Marketing Technology Advisors

Our martech advisors speak both technology and business to set you up for success.

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Derek Boshkov

Senior Marketing Technology Consultant, Demand Spring

Partners with companies to solve strategy and alignment gaps, leveraging marketing technology along with proven techniques.

Executive & Industry Experience

Demand Spring
Achievers
Forrester
Marketing Automation Canada
Eloqua
TD
University of Toronto

Areas of Expertise

Kris Latulippe

Director Marketing Technology Practice, Demand Spring

Drives digital transformation through implementing and optimizing marketing automation platforms.

Executive & Industry Experience

Demand Spring
TraceLink
DataDog
Intronis
Intronis
Solidscape Inc.

Areas of Expertise

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

Marc Tessier

Co-Founder & President, Technical Direction, Development & Infrastructure, Inkline Media

Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.

Executive & Industry Experience

Inkline Media
Government of Canada
Future Shop

Areas of Expertise

Alignment Advisors

Our alignment leaders help you create productive partnerships with sales, finance, services and other critical internal functions.

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

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