Meet Demand Spring’s Board of Advisors

Lead by marketing’s best and brightest, our Board of Advisors bring decades of experience, spanning multiple industries to help shape Demand Spring services and growth to maximize client benefit.

  • Gary Connolly
    Gary Connolly Crowe BGK LLP

Gary Connolly

Gary is a partner in the Ottawa CPA firm, Crowe BGK LLP with offices in Ottawa and Montreal. The firm is an affiliate of Crowe Horwath International, and when combined they are ranked as the eighth largest firm worldwide with offices in 130 countries.

In 1978 Gary began his accounting career in the industry with Cadbury Schweppes Powell. His professional life in Public Accounting began in 1981 articling with a Toronto, CA Firm while at the same time completing a university degree at night. Gary received his Chartered Accountant designation in 1985.

He moved to the Ottawa Valley in 1989 from Toronto with his young family to take a job in the industry as Controller. In 1990 he joined Weldon Connolly to be succeeded by Connolly & McNamara in 2000 prior to merging with Crowe BGK in August 2015. His area of practice includes an interest in corporate reorganizations, purchase and sale transactions, valuations, use of trusts, estate planning, corporate and personal tax planning and succession planning.

  • Dave Laverty
    Dave Laverty IBM

Dave Laverty

Dave draws on thirty years of executive leadership experience in marketing and the technology industry. He has a proven track record in developing and implementing strategic go-to-market plans to drive growth and market expansion, brand positioning, and digital engagement.

Dave’s leadership spans both large complex organizations as well as start-up, early stage companies. Previously he was Chief Marketing Officer of IBM Corporation’s Analytics Division, responsible for positioning the firm as an industry leader in analytic solutions across industries. While at IBM he served on both the Chairman’s Growth and Transformation Team and Geography Expansion Team, assisting growth countries around the globe in market strategy and execution. He also facilitated the integration of numerous IBM acquisitions.

Dave served as Chief Marketing Officer for Cognos Corporation, an analytics and performance management firm, prior to its acquisition by IBM. Before Cognos, he held senior management positions as Vice President of Marketing at Surebridge, Inc., a venture capital-backed cloud services provider acquired by Navisite, and with Lotus Development Corporation as Vice President of Marketing, Americas.

In addition to serving on the Board of Advisors for Demand Spring, Dave is a Board of Directors member of the RI Public Broadcasting Stations (PBS) Foundation. He is an advisor to organizations on analytics, digital engagement, market positioning and go-to- market strategies. He is past chairman of The Conference Board’s Marketing Executives Council, and CMO Council Advisory Board. Dave is a graduate of Bryant University with a bachelor’s degree in business administration.

  • Julie O’Brien
    Julie O’Brien Nutanix

Julie O’Brien

As the interim CMO for Nutanix, Julie is responsible for leading global brand strategy, channel and alliance marketing, demand generation, marketing operations, corporate events and regional marketing in APJ, Americas and EMEA. She brings more than 20 years of global marketing and leadership experience to Nutanix from start-up and large enterprise software and networking companies.

Prior to joining Nutanix, Julie was VP of Corporate Marketing at Good Technology, where she relaunched the corporate brand identity, built an integrated global team and established the company’s first worldwide conference program. Before that, she was the industry marketing director at Box, where she led the strategy and team responsible for evangelizing secure cloud collaboration in key verticals. Prior to Box, Julie held a number of marketing leadership positions at Cisco across core networking and collaboration software product lines.

  • David Pratt
    David Pratt DAP Associates

David Pratt

With 30 years of experience, David excels in software service management and leading teams to deliver successful deployment of business software to customers. David is President of DAP Associates Inc. a company providing outsourced C-Level services to small and medium-sized enterprises. Here he is retained by a select number of clients including Positive Venture Group of Companies, where he fulfills the role of Managing Partner for Positive Venture Hub, and Baton Simulation Inc, where he fulfills the role of Executive Vice President – Channels. He is also a member of Baton Simulations Inc. Board of Directors.

Prior to starting up DAP Associates Inc. in 2013, David served as Director, Lab Services Business Analytics Division of IBM. He was responsible for the $200M plus profit and loss of the Business Analytics – Lab Services comprising the software consulting and education businesses across the globe. David led the post-merger integration of Cognos’ Professional Services and Education businesses into IBM. David also led the innovations introduced to enabling IBM SWG’s partner channels across the entire IBM SWG.

At Cognos, David was Vice-President World-Wide Services where he led the transformative growth of its consulting and education businesses into a $200M business. To accelerate ecosystem-wide, end user adoption David inspired his services team to launch a common service delivery approach Cognos Solution Implementation Methodology, Cognos Academy, Virtual Training, and Embedded Video.

While at SAP Canada, David was Ottawa’s first Professional Services leader, he was subsequently promoted to lead Professional Services for SAP Canada and finally promoted to lead operations and the transformation of SAP AG’s $2.2B Professional Services business. David is a Certified Public Accountant (Canada) and a Certified Management Accountant (Canada). He earned a Certificate of Financial Management from Algonquin College in 1982.

  • Julie Zadow
    Julie Zadow

Julie Zadow

Julie is a global B2B marketing leader and the Chief Marketing Officer of, a venture funded, AI-powered corporate gifting platform. At Alyce, Julie leads brand strategy, demand generation, PR, social media, communications and product marketing. Prior to Alyce, Julie served as the Chief Marketing Officer of iCoachFirst, and prior to iCoachFirst, as Vice President of Marketing and Executive Director of WorkHuman at Globoforce. Earlier leadership roles include executive marketing positions with Harte Hanks and Aberdeen Group, as well as marketing leadership roles with Yankee Group, MIT’s Technology Review Magazine and Linkage, Inc.

An accomplished thought leader and communicator on marketing, employer branding and workforce issues, Zadow has been a featured conference speaker and contributor and was also recently named among the top “Women in HR Tech to Watch” by Recruiting Daily. Julie graduated with honors from Lafayette College with a B.A. in English and holds a Master’s Degree in International Relations from the University of Edinburgh, Scotland.