Our goal is simple: to make you smile, to inspire you, and to tap into the wisdom of accomplished B2B marketers so we can all become more confident marketers. Host Mark Emond (fearless leader of Demand Spring) goes deep with guests about what inspires them and how they channel their ideas to help their organizations (and themselves) stand taller.
B2B Storytelling Done the Right Way
Carla is a world-renowned storyteller, speaker, author and influencer who works with Fortune 500 brands. In this episode, Carla shows us how to inject storytelling into B2B marketing.
Feeling Stuck? Shake Things Up with Comedy.
Tim Washer spent 20 years at IBM, Cisco, and Accenture while moonlighting on SNL, Conan O’Brien, and Last Week Tonight with John Oliver, and now helps brands connect empathetically through humor. Tim shares his process on how to shake up a brand and make them funny, relatable, and joyful to interact with on this week’s show. Tim also opens up on some of the mental health challenges he’s faced during the lockdown and why we all need connection, more than ever before.
Be Ruthlessly Passionate About the Problem You’re Trying to Solve
Nick Edouard is the Co-Founder and Chief Product Officer at PathFactory, an intelligent content platform that removes friction by delivering delightful and customizable content experiences. Nick is a passionate problem solver and discusses the core problem PathFactory is solving in the marketplace today. He also discusses how the B2B market and marketers still don’t quite know how to leverage the power of AI to do some of the heavy lifting in marketing. All of this and more, in this week’s episode!
Energy and Time Are Limited Things, Use it Wisely.
Tara O’Sullivan is the Chief Marketing Officer for Immedis, the global leader in payroll consolidation. Tara is currently based in Ireland and runs an international team. She has been consistently recognized for bringing a unique blend of strategic insight and operational execution and has over 25 years of extensive experience in B2B Technology & Marketing. On today’s show, Tara discusses women in sports, what you should outsource in marketing, the relationship between demand gen and brand, and so much more!
Why are Marketers so miserable?
Michael Brenner is the CEO of Marketing Insider Group, founded on the belief that strong leaders who champion their teams are the key to unlocking massive growth. Michael is also a globally-recognized keynote speaker on leadership, culture, and marketing and author of the bestselling book, The Content Formula. Michael talks about why our marketing budgets are out of whack, why most marketers are absolutely miserable, and his latest book, Mean People Suck.
The Soft Skills needed to thrive in today’s environment
Mark Jeffries is a sought-after keynote speaker and event host. He’s shared the stage with Joe Biden, Will Smith, Serena Williams, to Michael J. Fox and Richard Branson. In this episode, Mark shares his story as a live host in a virtual world, and how we can communicate better in our digital engagements.