Welcome to Marketing Unplugged, a podcast about the humans behind great marketing.
Brand Authenticity in Diversity and Inclusion Initiatives
Jefferson Darrell is the Founder and CEO of Breakfast Culture, a firm that helps organizations embrace inclusion and diversity and helps them overcome any challenges they might face in the process. Although Jefferson began his career as an engineer, he found his love and passion in marketing communications and public relations. In this episode, Jefferson shares his background and how he came to be a voice and advocate in the diversity inclusion space. He breaks down what’s still needed from companies today, and how we can be an ally to others.
What It Means To Be Seen, To Be Heard, and To Be Felt
Lisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association. In today’s episode, they talk about where she draws her inspiration from and what keeps her going. She also shares her insights on the power of email and the power of women in leadership.
Be A Visionary
Kathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to motivate people to execute on that vision. She also shares her thoughts on how to modify business travel and host hybrid events in times of the pandemic.
Trust and Shared Purpose Create Community
Michele Grieshaber is a CMO Advisor to various groups as an independent business and marketing consultant. She has an impressive background working with IBM in executive marketing roles for almost 20 years and later on transitioning to smaller organizations where she held the CMO role for companies like Silicon Labs. In this episode, Michele talks about how to create culture and community in an organization, as well as the harmony between customer-centricity and being product-led.
Marketing Authenticity and Deeply Connecting to Consumers
Joe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week’s episode to find out more.
Get Curious, Get Out There, and Reinvent Yourself
David Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more!
Introducing Our New Co-Host!
Elle Woulfe is the Senior Vice President of Marketing at Invision and Advisory Board Member for Demand Spring. She is going to be Demand Spring’s newest co-host with Mark! Here’s a quick introduction to who Elle is, her background, and why she is so passionate about marketing.
How to Bring Internal Alignment to Your Content Strategy
Chris Blose is a Demand Spring Leap Advisor and has over 20 years of content marketing experience. Chris is a storyteller at heart and spent a decade-plus honing his skills at leading independent content marketing firms and served as a client-facing VP of Content for the latter two. Chris brings his extensive experience to today’s episode to talk about marketing strategy, B2B storytelling, and the different types of content strategies available to the everyday CMO today.
How to generate a positive ROI with Social Media
Tessa May Marr is the CEO of Marr Media, a social media marketing agency that works with both B2B and B2C brands to build custom social strategies and offers a fully outsourced social media management plan. Tessa shares her expertise in social media marketing and offers tips on what CMOs need to be thinking about when it comes to social media in this episode.