Meet the Demand Spring Team
Almost all of our consultants have decades of experience and are B2B experts in their craft – be it strategy, marketing automation, content development or creative.
Common amongst all of our consultants is a shared passion to help our clients, with an unwavering focus on delivering value.
Mark Emond – Founder & President
As Demand Spring’s founder and lead strategy consultant, Mark Emond has a tremendous passion for developing advanced, yet pragmatic demand generation strategies that deliver early results and long-term growth for our clients.
Mark has over 15 years of client-side leadership experience, with organizations of all sizes. Before Demand Spring, Mark toiled for a slightly larger organization, leading IBM’s North American Marketing organization for Smarter Analytics. He led the integrated market strategy, demand programs, channel marketing, sales enablement and marketing operations effort across over 100 individuals. It was entirely too big for his entrepreneurial spirit.
Mark joined IBM through its acquisition of Cognos, a $1.2B business analytics leader. As Director of North American Marketing, and before that Senior Manager of Global Demand Programs, Mark was one of the key demand generation leaders when Cognos captured the first Eloqua Markie Award for lead management and the Sirius Decisions Return on Integration award.
Mark has also held marketing leadership roles at Watchfire and Corel. Mark Emond holds a Bachelor of Commerce degree from Laurentian University and happily resides in the coldest capital city in the world (Ottawa, Canada) with his wife and daughter. In his limited spare time, Mark is an aging hockey goalie and a golfer.
Matt Roberts – Vice President of Strategy
As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.
Matt is a big believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise and excellent people skills. Originally from the UK and now based in Boston, he enjoys a good IPA and his beloved Arsenal football team.
Karen Morad – Director Content Marketing
Karen Morad is known for building rock-solid client relationships and delivering high-quality content in just about any medium you can imagine, with a focus on digital, branding and video. Karen is a thinker and teacher at heart. She’s taught about Design Thinking at the StartUp Institute in Boston; she’s participated as a MITX mentor and is currently on the board as Marketing Director for a community organization in her hometown.
It’s her passion for building meaningful relationships coupled with an opportunity to share her marketing expertise that makes Karen a valued strategic content advisor. Her balance of agency and client-side experiences also doesn’t hurt. She’s determined to make sure your content lives to its full potential.
Julie Zadow – Senior Vice President, CMO in Residence
Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence. She has served as the head of Marketing and CMO for various software, services, and advisory organizations in the New York and Boston regions, and she is also the Founder of PinchHitCMO, a fractional marketing leadership firm.
Julie is a big picture business strategist who focuses on the intersection between business goals and marketing ROI. She is deeply skilled in digital transformation strategy, modern marketing organizational design, and marketing employee engagement best practices. She also coaches marketing leaders to help them manage their tone, their teams and their time more effectively so they can become the best leaders they can be.
Julie’s success as a marketing executive coach is rooted in her experience building marketing departments from the ground up, launching new brands within established companies, and partnering with C-Suite leaders to deliver marketing that drives business results.
Alexandra Capello – Strategy Consultant
As a Strategy Consultant and a Marketo Certified Expert, Alexandra loves getting involved in as many different projects as possible. Since graduating from Dalhousie University with a Commerce Degree (Marketing Major), Alexandra has travelled Asia, Europe, and worked in Marketing for a ski season in the French Alps.
When not pursuing her passion for Marketing, you will find Alexandra enjoying the outdoors skiing, hiking, practicing yoga, or being creative indoors while cooking, sewing or painting.
Kris Latulippe – Director, Marketing Technology Practice
As a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement. With a strong background in marketing technology, Kris takes great care when analyzing, creating and implementing back-end sales and marketing processes — with a laser focus on helping clients meet and exceed their goals.
When not immersed in all things marketing automation, from Marketo to Salesforce and all the processes in between, Kris enjoys spending time with family and friends.
And when she’s not finding some creative outlet you can find her exploring the great outdoors.
Bill Anderson – Senior Marketing Technology Consultant
Bill straddles both creative and technical disciplines, with a background both in graphic design and marketing technology. Earlier in his career Bill focused on the brand and creative side of marketing, as Art Director for The New York Times, Leo Burnett and J. Walter Thompson. Bill is a Marketo Certified Solutions Architect and has been a Marketo Certified Expert since 2014.
An avid life-long learner, Bill reads dozens of books monthly and will enthusiastically discuss anything from dirigibles to songlines.
Sierra Warren – Marketing Technology Consultant
Sierra is an innovative marketer who thrives at the crossroads of technical creativity and marketing strategy. As a Marketo Certified Expert, her breadth of marketing knowledge and depth of technological know-how compels her to develop creative solutions to complex business challenges – one data-backed step at a time.
Sierra has years of globally-focused marketing automation fieldwork under her belt, a liberal arts degree in Cultural Anthropology, and experience working as a professional photographer in the creative space. She is a critical thinker, well-rounded marketer, and lifelong learner who values the intersection of culture, technology, and business.
While away from her desk, Sierra enjoys time in the pottery studio, honing her culinary skills, gaming on her self-built PC with friends, and walks with her beagle pup, Naama.
Alex Dreiling – Marketing Technology Consultant
Possessing a strong technical and strategic background with almost 7 years in marketing automation and MarTech, Alex has extensive experience in platforms such as Marketo, Salesforce Marketing Cloud, Pardot, and Salesforce CRM. From MAP implementations, nurture program builds and development of responsive email and landing page templates to company rebrands, UX testing and on-site event activations, Alex has seen and done it all.
Over his career, Alex has focused on helping both B2B and B2C businesses in the software, healthcare, finance, retail, marine, and automotive spaces.
When Alex is not heads down in a laptop, he spends his time outdoors, at Chiefs games, or rehabbing his 103-year-old home.
Ryan Laushway – Marketing Technology Consultant
A graduate of Bishop’s University with a Bachelor’s degree in Business Administration. In his role as a Marketing Technology Consultant, Ryan supports clients Marketo efforts by building engaging programs, emails, webinars and events. With a highly trained eye for perfection and a go-get -em attitude, Ryan balance client work with our own social media efforts and technology management. His contribution is measured by more than the number of consumed caffeinated beverages alone.
When Ryan isn’t logging hours with Demand Spring he can be found shredding on the slopes of the Rocky Mountains or somewhere in Europe.
Laila Lacroix – Associate Marketing Technology Consultant
Laila is a graduate of George Brown College, based out of Toronto, Ontario. She started her marketing automation journey at B2B Tech SaaS company in 2018 and has over 2000 hours of hands-on experience using Marketo. While she is still an avid learner of the trade, she loves to try out new and innovative ways to use marketing automation.
When Laila isn’t working, she likes spending her time in the garden, playing the guitar, biking around in the city and trying out new restaurants.
Marc Tessier – Developer
With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.
From his mobile-friendly Marketo template design to web, iOS, and Android development, there’s no technological mountain he can’t climb.
Brent Martel – SEO, SEM Lead, Web Strategy & Development
Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results. Brent brings over 13 years of experience running a team of digital experts focused on strategy and execution of marketing automation, UX, web design, web development, SEO and SEM. Brent is based in Ottawa.
Andrea Drown – Director of Client Services and Operations
Andrea is a leader with excellent communication, organizational, and project management skills. With over 20 years of agency side experience (McDougall, Arnold, Boathouse and expansive client experience with Celebrity Cruise Lines, Good Year Tire, Nuance Communications, Progress Software, Parametric Technology Corporation, CSC, Schneider Electric and Waters Corporation) she brings expansive knowledge of all industries to the table. She’s a number girl at heart but loves the day to day interaction with her clients.
When she is not working she is running around with her two girls or taking her mat to the closest yoga studio for some zen time.
Andrea Schiavone – Senior Client Catalyst
With a get it done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.
Her aim, as a client catalyst, is to enable change, whether defining and measuring success, discovering untapped marketing opportunities, or advising on the latest, most relevant industry trends (this may or may not include tips on how to manage stress).
Armed with an MBA and ten years of B2B marketing experience with Constant Contact, Cognos, and IBM, Andrea knows how to build a marketing pipeline.
When the juggling stops, she takes up her yoga mat or garden trowel. Andrea is based in Boston.
Melissa Beresford – Client Catalyst
With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.
Melissa’s motto is both classic and simple — she’s simply not happy unless her clients are happy.
Based in Toronto, Melissa manages to keep a work life balance that includes being a cheerleading hockey mom in the Canadian winters and enjoys spending summer days up north with her family at their cottage on Manitoulin Island.
Content Development, Marketing & Sales
Robyn Mia – Marketing Manager
Robyn is a driven marketing professional focused on achieving business goals through innovative marketing strategies. She has extensive experience building marketing programs that drive engagement, brand positioning, and revenue.
When not working, you can find Robyn either spending time with her family, playing hockey, hitting the gym, or with her nose deep in a book.
Sherry McPhail – Senior Writer
With almost two decades of professional communications experience in the private, public and non-profit sectors, Sherry creates engaging copy in a variety of styles on virtually any topic. Through interviews and workshops she helps organizations tell their stories, and brings their vision and passion to audiences through highly readable writing. Sherry also creates strong communications strategies and plans that build leadership and establish trust. Sherry holds a Bachelor of English from the University of Calgary and a Masters in French-English Translation from the University of Ottawa.
Sherry and her husband play a zone defence against their three boys. When not in front of her computer Sherry can be found at her lovely cottage, enjoying the nature, hiking, and skiing. Sherry is based in Ottawa.
Marc Rand – SEO
Marc is a Search Engine Optimization expert with deep understanding of larger digital marketing strategies. Having worked for IBM, Cognos and Centerpoint Technologies he has founded Weathervane Analytic Wisdom to bring his love of web metrics, data analysis, human factors and good design to the realm of inbound-marketing. Marc helps organizations identify digital marketing opportunities through search engine optimization, search engine marketing, and great web design.
With over 14 years of experience analyzing data for insights, communicating the results with powerful visualization, and implementing leading SEO strategies, Marc has consistently been ranked at ‘outperform’ in the companies where he worked.
When he’s not in front of his computer tracking your every move on the web he’s out on a sailboat, teaching others to sail and enjoying the Ottawa River.
Liam Colby – Marketing Specialist
Liam is a graduate of Plymouth State University with a degree in Marketing and Graphic Design. Liam enjoys watching trends, researching the digital world, and implementing the results to strategies and campaigns for Demand Spring. Nothing says a job well done to him better than learning something new.
When he isn’t working, Liam will either pick up a book, or drop a needle. He is based in Manchester, New Hampshire.
Kathy Mahoney – Office Manager
With over 20 years of experience leading and delivering highly successful projects and teams, Kathy’s background includes the delivery and management of professional development programs; implementation of new programs targeted to increase revenue and enhance the ROI for clients; chairing and managing executive teams and committees; management of a not for profit membership based as well as facilitating partnerships between entrepreneurs, medium, and high-growth technology companies, academic institutions, government departments.
Kathy’s key role is to ensure the smooth running of Demand Spring’s administration. When not laptop deep in admin work Kathy enjoys working on her hobby farm, located in the Ottawa area.
Dani Silvestre – Office Manager
A seasoned professional, Dani brings over 10 years of experience in supporting Marketing teams and executives in many areas: Localization Projects, Office Administrations and Human Resources for LATAM and North America. Dani is a problem solver, a calm voice and a priority juggler. While supporting executives in getting things organized or advising in all things HR; she also enjoys taking on ad hoc projects and helping the team.
When she is not working, you can find Dani either spending time with her family, studying something new or trying to get used to the Ottawa weather – where she lives since 2016, when she moved from Sao Paulo.
Scott Jarvis – Chief Financial Officer
As CFO, Scott oversees the financial management of Demand Spring. Scott has over 20 years experience in building and advising companies in both the profit and not-for-profit sectors. He is a Chartered Professional Accountant (Chartered Accountant) that has worked at both Deloitte and Ernst & Young. When not at work, Scott is an avid golfer.
Scott leads Demand Spring in financial excellent best practices and precise financial expertise for strategic growth and transformation in the future.