Meet the Demand Spring Team

Almost all of our consultants have decades of experience and are B2B experts in their craft – be it strategy, marketing automation, content development or creative.

Common amongst all of our consultants is a shared passion to help our clients, with an unwavering focus on delivering value.

Strategic Consulting

Mark Emond – Founder & Presidentmarketo_certified_expert

As Demand Spring’s founder and lead strategy consultant, Mark Emond has a tremendous passion for developing advanced, yet pragmatic demand generation strategies that deliver early results and long-term growth for our clients.

Mark has over 15 years of client-side leadership experience, with organizations of all sizes. Before Demand Spring, Mark toiled for a slightly larger organization, leading IBM’s North American Marketing organization for Smarter Analytics. He led the integrated market strategy, demand programs, channel marketing, sales enablement and marketing operations effort across over 100 individuals. It was entirely too big for his entrepreneurial spirit.

Mark joined IBM through its acquisition of Cognos, a $1.2B business analytics leader. As Director of North American Marketing, and before that Senior Manager of Global Demand Programs, Mark was one of the key demand generation leaders when Cognos captured the first Eloqua Markie Award for lead management and the Sirius Decisions Return on Integration award.

Mark has also held marketing leadership roles at Watchfire and Corel. Mark Emond holds a Bachelor of Commerce degree from Laurentian University and happily resides in the coldest capital city in the world (Ottawa, Canada) with his wife and daughter. In his limited spare time, Mark is an aging hockey goalie and a golfer.

Karen Morad – Director Content Marketing

Karen is known for building rock-solid client relationships and delivering high-quality content in just about any medium you can imagine, with a focus on digital, branding and video. It’s her passion for building great relationships coupled with an opportunity to share her marketing expertise that makes Karen a valued strategic content advisor.

She’s determined to make sure your content lives to its full potential. Karen can make one stellar cheese plate, and she keeps her inbox in the single digits.

Jane Baird – Senior Strategy Consultant

As a former senior marketing leader at Cognos, which subsequently became the most prominent brand within IBM, Jane brings her weath of experience to Demand Spring client engagements, translating business targets into enterprise marketing strategies and programs to drive brand and profitability.

Business-savvy and creative, Jane is a proven communicator who quickly builds trust with clients. As a former Executive Director of the non-profit Ryan’s Well Foundation, Jane has a passion for helping boost cause awareness and enhancing donor engagement.

At Demand Spring, Jane helps clients understand the buying behavior and patterns of their customers, and builds demand generation and lead nurture strategies to drive results.

Jane loves her concert choir and book club almost as much as she loves her family and spending time outdoors, from one bug season to the next, on their rural property outside Ottawa.

  • Alexandra Capello
    Alexandra Capello Revenue Marketing Specialist

    Alexandra Capello – Revenue Marketing Specialist

    As a Revenue Marketing Specialist, Alexandra loves getting involved in as many different projects as possible. Since graduating from Dalhousie University with a Commerce Degree (Marketing Major), Alexandra has travelled Asia, Europe, and worked in Marketing for a ski season in the French Alps.

    When not pursuing her passion for Marketing, you will find Alexandra enjoying the outdoors skiing, hiking, practicing yoga, or being creative indoors while cooking, sewing or painting.


    Kris Jarvis – Senior Marketing Technology Consultant

    marketo_certified_expertAs a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement. With a strong background in marketing technology, Kris takes great care when analyzing, creating and implementing back-end sales and marketing processes — with a laser focus on helping clients meet and exceed their goals.

    When not immersed in all things marketing automation, from Marketo to Salesforce and all the processes in between, Kris enjoys spending time with family and friends.

    And when she’s not finding some creative outlet you can find her exploring the great outdoors.

    • Bill Anderson
      Bill Anderson Senior Marketing Technology Consultant

      Bill Anderson – Senior Marketing Technology Consultant

      marketo_certified_expertBill straddles both creative and technical disciplines, with a background both in graphic design and marketing technology. Earlier in his career Bill focused on the brand and creative side of marketing, as Art Director for The New York Times, Leo Burnett and J. Walter Thompson. Over the past several years he has built a strong skill set and experience with Marketo, Salesforce, and other MarTech apps.

      An avid life-long learner, Bill reads dozens of books monthly and will enthusiastically discuss anything from dirigibles to songlines.

      Erin Upton – Marketing Technology Consultant

      marketo_certified_expertErin is a graduate of St Francis Xavier University with a Bachelor’s degree in Business Administration and a major in Marketing. In her role at Demand Spring, Erin, a Marketo Certified Expert, is vital to the development and management of outbound marketing automation activities for both her clients and internally. Additionally, Erin leads our agile marketing team as Scrum Master and isn’t afraid of a time constraint or a difficult challenge.

      In her spare time, Erin can be found listening to every and any true-crime podcast, or biking around the city.

      Marc Tessier – Developermarketo_certified_expert

      With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.

      From his mobile-friendly Marketo template design to web, iOS, and Android development, there’s no technological mountain he can’t climb.

      Ryan Laushway- Associate MarTech Specialist

      A graduate of Bishop’s University with a Bachelor’s degree in Business Administration. In his role as an Associate MarTech Specialist, Ryan supports clients Marketo efforts by building engaging programs, emails, webinars and events. With a highly trained eye for perfection and a go-get -em attitude, Ryan balance client work with our own social media efforts and technology management. His contribution is measured by more than the number of consumed caffeinated beverages alone.

      When Ryan isn’t logging hours with Demand Spring he can be found shredding on the slopes of the Rocky Mountains or somewhere in Europe.

      Client Services

      • Andrea Drown
        Andrea Drown Director of Client Services and Operations

        Andrea Drown – Director of Client Services and Operations

        Andrea is a leader with excellent communication, organizational, and project management skills. With over 20 years of agency side experience (McDougall, Arnold, Boathouse and expansive client experience with Celebrity Cruise Lines, Good Year Tire, Nuance Communications, Progress Software, Parametric Technology Corporation, CSC, Schneider Electric and Waters Corporation) she brings expansive knowledge of all industries to the table. She’s a number girl at heart but loves the day to day interaction with her clients.

        When she is not working she is running around with her two girls or taking her mat to the closest yoga studio for some zen time.

        Andrea Schiavone – Senior Client Catalyst

        With a get it done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

        Her aim, as a client catalyst, is to enable change, whether defining and measuring success, discovering untapped marketing opportunities, or advising on the latest, most relevant industry trends (this may or may not include tips on how to manage stress).

        Armed with an MBA and ten years of B2B marketing experience with Constant Contact, Cognos, and IBM, Andrea knows how to build a marketing pipeline.

        When the juggling stops, she takes up her yoga mat or garden trowel. Andrea is based in Boston.

        Melissa Beresford – Client Catalyst

        With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

        Melissa’s motto is both classic and simple — she’s simply not happy unless her clients are happy.

        Based in Toronto, Melissa manages to keep a work life balance that includes being a cheerleading hockey mom in the Canadian winters and enjoys spending summer days up north with her family at their cottage on Manitoulin Island.

        • Sumukh Setty
          Sumukh Setty Associate Client Catalyst

          Sumukh Setty- Associate Client Catalyst

          Currently a student at Babson College, Sumukh has experience managing a variety of projects and initiatives to success. He founded Teendemy, an online education platform designed to teach teenagers soft skills and life skills not taught in the classroom. He also was the Founder and Curator of TEDxLynbrookHighSchool, where he ran 2 successful events. Sumukh is a resident of eTower, Babson’s Entrepreneurship community and has been honored in the past as a Bank of America Student Leader.

          Sumukh loves following various sports, reading, and traveling to new and different countries.

          Content Development & Creative

          Brendan McCrann – Manager, Video Marketing

          With an extensive education in marketing and digital experience, Brendan is a hands-on creative type who brings a unique combination of video production and marketing consulting skill to every client engagement. As founder of a B2B technology startup company, Brendan is keenly aware of the challenges Demand Spring clients face on a daily basis. A video and interactive technology evangelist, Brendan believes that the two, when combined, are the magic potion behind relevance in such a competitive landscape.

          Possessed of strategy smarts, broadcast production experience, and problem-solving panache, he’s a passionate believer in the power of video marketing to getting noticed and ultimately converting viewers into customers.

          When Brendan isn’t plugged into his Mac editing videos or experimenting with new interactive solutions, you can find him on a campsite taking videos of the great outdoors, in the bunker on a golf course, or in the middle of a match with the alumni of his high school ping pong team.

          Marc Rand – SEO

          Marc is a Search Engine Optimization expert with deep understanding of larger digital marketing strategies. Having worked for IBM, Cognos and Centerpoint Technologies he has founded Weathervane Analytic Wisdom to bring his love of web metrics, data analysis, human factors and good design to the realm of inbound-marketing. Marc helps organizations identify digital marketing opportunities through search engine optimization, search engine marketing, and great web design.

          With over 14 years of experience analyzing data for insights, communicating the results with powerful visualization, and implementing leading SEO strategies, Marc has consistently been ranked at ‘outperform’ in the companies where he worked.

          When he’s not in front of his computer tracking your every move on the web he’s out on a sailboat, teaching others to sail and enjoying the Ottawa River.

          Sherry McPhail – Senior Writer

          With almost two decades of professional communications experience in the private, public and non-profit sectors, Sherry creates engaging copy in a variety of styles on virtually any topic. Through interviews and workshops she helps organizations tell their stories, and brings their vision and passion to audiences through highly readable writing. Sherry also creates strong communications strategies and plans that build leadership and establish trust. Sherry holds a Bachelor of English from the University of Calgary and a Masters in French-English Translation from the University of Ottawa.

          Sherry and her husband play a zone defence against their three boys. When not in front of her computer Sherry can be found at her lovely cottage, enjoying the nature, hiking, and skiing. Sherry is based in Ottawa.


          Kathy Mahoney – Office Manager

          With over 20 years of experience leading and delivering highly successful projects and teams, Kathy’s background includes the delivery and management of professional development programs; implementation of new programs targeted to increase revenue and enhance the ROI for clients; chairing and managing executive teams and committees; management of a not for profit membership based as well as facilitating partnerships between entrepreneurs, medium, and high-growth technology companies, academic institutions, government departments.

          Kathy’s key role is to ensure the smooth running of Demand Spring’s administration. When not laptop deep in admin work Kathy enjoys working on her hobby farm, located in the Ottawa area.

          • Scott Jarvis
            Scott Jarvis Chief Financial Officer

            Scott Jarvis – Chief Financial Officer

            As CFO, Scott oversees the financial management of Demand Spring. Scott has over 20 years experience in building and advising companies in both the profit and not-for-profit sectors. He is a Chartered Professional Accountant (Chartered Accountant) that has worked at both Deloitte and Ernst & Young. When not at work, Scott is an avid golfer.

            Scott leads Demand Spring in financial excellent best practices and precise financial expertise for strategic growth and transformation in the future.

            • Alex Friesen
              Alex Friesen Accountant

              Alex Friesen – Accountant

              Working directly under the CFO, Alex ensures all financial reporting and activities are done with utmost quality assurance as the General Accountant at Demand Spring. While graduating Commerce and specializing in Finance in 2017, Alex has worked through his education gaining 5 years of accounting experience. In Alex’s spare time, he likes to watch watch capital markets, follow global events, and playing hockey.

              Alex continues to proactively engage with Demand Spring stakeholders, build professional relationships, and scale financial operations for the Demand Spring team.