PEOPLE

Meet the Demand Spring Team

Almost all of our consultants have decades of experience and are B2B experts in their craft – be it strategy, marketing technology, content development or creative.

Common amongst all of our consultants is a shared passion to help our clients, with an unwavering focus on delivering value.

Strategy

Strategy Consultant

Alexandra Capello

As a Strategy Consultant, Alexandra loves getting involved in as many different projects as possible.

Senior Strategy Consultant

Barb Carter

Barb Carter is a results-oriented customer centric marketing and brand professional.

Director of Content Strategy

Jessie Coan

Over the past 20 years, Jessie has had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and developing fully integrated marketing teams.

Founder and President

Mark Emond

As Demand Spring’s founder and President, Mark has a tremendous passion for helping marketing leaders transform their Revenue Marketing practices, enabling them to be strategic leaders in their organization.

Vice President of Strategy

Matt Roberts

As Demand Spring’s VP of Strategy Consulting, Matt brings a breadth of experience from his past marketing leadership roles at Forrester, Staples, and Schneider Electric, where he led demand generation transformation programs.

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Marketing Technology

Marketing Technology Consultant

Daniel Yan

As a Marketing Technology Consultant, Dan is passionate about helping marketers achieve better results at scale.

Director of Marketing Technology

Derek Boshkov

Derek has almost 7 years of professional experience in consulting, implementing, integrating and troubleshooting the use of MA platforms such as Eloqua and Marketo, with various MarTech apps such as Drift, Bizible, PathFactory, and LeanData.

Associate Marketing Technology Consultant

Jack Laushway

Jack is a Marketo Certified Associate who is passionate about delivering success to clients and supporting their marketing efforts through creativity and innovation.

Director, Marketing Technology Practice

Kris Latulippe

As a Marketo Certified Expert, Kris brings a unique mix of marketing automation and operations expertise to every client engagement.

Senior Marketing Technology Consultant

Sierra Warren

Sierra is an innovative marketer who thrives at the crossroads of technical creativity and marketing strategy.

Leadership & Talent

Senior Vice President, CMO in Residence

Julie Zadow

Julie brings over 20 years of marketing leadership experience to her role as Demand Spring’s CMO in Residence.

Digital

SEO, SEM Lead, Web Strategy and Development

Brent Martel

Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.

Developer

Marc Tessier

With a background in web development and computer engineering technology, Marc is a multi-talented, multi-platform developer delivering creative mobile-friendly client-focused solutions.

Digital Strategy Consultant

Shaily Allison

Shaily is a data-driven and people-focused digital strategist with diverse industry experience.

Account Management

Account Executive

Lissa Lawrence

With more than 10 years’ experience across multiple industries, Lissa brings a variety of skills and perspectives to her role as Account Executive with Demand Spring.

Associate Client Catalyst

Cristina Sa

Cristina is a graduate of George Brown College with a diploma in Business Marketing. Falling into sales become the catalyst that ignited her passion for marketing. With 8 years of combined experience, Cristina understands that managing expectations and thoughtful project management is the key to building exceptional client relationships.

Senior Client Catalyst

Andrea Schiavone

With a get-it-done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

Director of Client Services and Operations

Andrea Drown

Andrea is a leader with excellent communication, organizational, and project management skills.

Client Catalyst

Melissa Beresford

With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

Internal Ops

Office Manager

Dani Silvestre

A seasoned professional, Dani brings over 10 years of experience in supporting Marketing teams and executives in many areas for LATAM and North America.

Marketing Manager

Robyn Mia

Robyn is a driven marketer who is focused on achieving business goals through innovative marketing strategies.

Chief Financial Officer

Scott Jarvis

Scott has over 25 years of experience in building and advising companies in both the profit and not-for-profit sectors