About Us

Where AI Innovation Meets Human Expertise

Who's Behind Your AI Transformation

At Demand Spring, we’re a team of AI implementation experts who believe that behind every successful digital transformation are real people helping other people succeed. While we’re passionate about AI and automation, our greatest strength lies in our human expertise and understanding of what marketing leaders really need.

The Story Behind Our Mission

When our Founder & CEO Mark Emond witnessed how marketing automation could revolutionize struggling organizations twelve years ago, it sparked more than just a business idea—it ignited a mission. Starting with marketing automation excellence, we’ve evolved to help marketing leaders harness the transformative power of AI, always keeping one core truth in mind: technology is only as powerful as the people implementing it.

What Makes Us Different

Unlike consultancies that focus solely on technology, we combine:

Deep marketing automation expertise

Advanced AI implementation capabilities

Real human understanding of marketing challenges

Practical, results-driven approaches

People

Meet the Team Driving AI Innovation

Tina is a Marketo Certified Expert, who finds marketing automation fascinating, as the learning opportunities are endless.
Originally from Canada and now based in Paris, France, Nina brings over 12 years of experience across a variety of industries, with a strong background in project management, client relationships, and strategic collaboration. A five-year veteran of Demand Spring, she previously held project management roles with BrandActive and USC Consulting Group. She also holds an MBA from the Paris School of Business. As an Account Manager / Project Manager at Demand Spring, Nina is known for her ability to connect people, ideas, and processes to drive meaningful results. She thrives in collaborative environments, bringing energy, creativity, and a growth-oriented mindset to every project while consistently delivering exceptional client experiences.
Erin Forsyth is Chief Marketing Officer at Demand Spring, responsible for shaping the firm’s brand positioning, demand generation and go-to-market strategy.
Jonathan Milne is Vice President AI practice at Demand Spring, and boasts 20+ years in marketing, enhancing B2B leaders’ success. Former CMO, Klipfolio Director, IBM Marketer, Invest Ottawa CEO, and Top 40 under 40 recipient, Jon is driven by fostering learning cultures and championing AI adoption.
Maria is a Marketing and Business professional, with over 5 years of experience working in Email Marketing, Marketing Automation and Analytics teams.
Andrea is a leader with excellent communication, organizational, and project management skills.
Brent is a digital expert with a focus on websites and digital marketing strategies that deliver business results.
Derek has almost a decade of professional experience in consulting, implementing, integrating and troubleshooting the use of MA platforms such as Eloqua and Marketo, with various MarTech apps such as Drift, Bizible, PathFactory, and LeanData.

SERVICES

How We Help

We deliver four core services through our team of experts:

Strategic AI Advisory

Led by seasoned advisors who understand both technology and human dynamics

AI Activation & Growth

Implemented by experts who make complex AI solutions accessible

Team Training & Enablement

Delivered by educators passionate about empowering marketing teams

Marketing Automation
& AI Workflows

Designed by specialists who understand your daily challenges

Marketing Automation Services

Maximize Marketing Automation Success:
Expert Support & Optimization for Marketo, Salesforce, HubSpot & Eloqua

VALUES

Our Values: The Heart of Demand Spring

Good

Integrity in Innovation

We believe in ethical AI implementation, demonstrated through transparent partnerships and sustainable practices.

Passionate

Driven by Transformation

Our team’s enthusiasm for innovation is matched only by our dedication to client success.

Original

Pioneering Solutions

We’re creative problem-solvers who develop custom solutions for unique challenges.

VALUES

Vision 2030

We envision a future where marketing teams are empowered by AI, not replaced by it. Our goal is to help creators create more, strategists strategize better, and leaders lead with confidence.

Get Started

Let’s Build What’s Next.

Connect with us to explore how a partnership grounded in strategy, AI, and human insight can help you unlock growth, elevate customer experience, and lead transformation with confidence.

The CMO Exchange Series Registration

April 10,2025

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