Client Catalyst

Melissa Beresford

B.A., Hon., Sociology – Queen’s University

With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

Melissa’s motto is both classic and simple — she’s simply not happy unless her clients are happy.

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Light bulb moment:
I don’t think that my Client Catalyst role is simply about client and project management. One of the keys to Demand Spring’s success is the strong relationships that we build with our clients. We may start on a small project with a client, but most develop into long-lasting partnerships with these organizations. We have become trusted advisors and partners with our clients.
Not sure I should share this, but…:
One of my favourite pastimes right now is playing the Wordscapes app.
Best. Client. Quote. Ever.:
“Very impressed with the knowledge that the Demand Spring brings to the table. Such a value-add to our team right now and we’re looking forward to seeing even more.”
Job title I wish I had:
Professional Traveller
If I could only eat one food for the rest of my life :
Steak, frites and salad.
Best place I’ve ever been:
Maui, Hawaii. It’s just so beautiful and it has an interesting mix of climates with the mountains. There are so many fun activities to do and amazing sites to see. The people of Maui are very warm and inviting. You just relax as soon as you arrive.

Unique personalities, similar talents

Associate Client Catalyst

Cristina Sa

Cristina is a graduate of George Brown College with a diploma in Business Marketing. Falling into sales become the catalyst that ignited her passion for marketing. With 8 years of combined experience, Cristina understands that managing expectations and thoughtful project management is the key to building exceptional client relationships.

Senior Client Catalyst

Andrea Schiavone

With a get-it-done attitude and legendary attention to detail, Andrea juggles the many moving parts of our client relationships, and she does it with a smile.

Director of Client Services and Operations

Andrea Drown

Andrea is a leader with excellent communication, organizational, and project management skills.

Client Catalyst

Melissa Beresford

With more than 15 years of technology, industry, and partner marketing experience with IBM, Cognos and Televitesse, Melissa brings exceptional project management and client management skills to every project.

The tricky part? Harnessing it.

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