Revenue Marketing Strategy

When you must continually deliver short-term pipeline and revenue support, you can’t afford to operate without a solid Revenue Marketing strategy.

That means having a plan with clear goals and a revenue model for mapping performance targets. It requires clear target personas, a unified approach, clarity about what content will help you deliver, a deep understanding of appropriate channels along the customer journey, and a system to measure and report on ROI.

If you’re missing any of these ingredients, then there’s a gap in your revenue marketing strategy.

Bridging these gaps is our specialty. To help you build a comprehensive marketing strategy, we:

  • Audit your existing demand plans, strategies, tactics, and results.
  • Assess your execution budget to build a plan that fits your available resources.
  • Interview key internal stakeholders, customers, and other relevant external stakeholders to understand your target personas.
  • Leverage our substantial experience in building and executing revenue marketing plans.
  • Drive internal alignment around planned strategies and tactics.

Explore our related services

Content Audit

Content shouldn’t be an afterthought. It’s how you speak to your market.

Buyer Journey Blueprint

Successful revenue marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.

Organizational Audit and Talent Mapping

It has never been more important to modernize and optimize your marketing organization so that it aligns with your engagement goals.

Let's talk about how we can help

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Let’s create something together.


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Editor’s Note: This article was first published by Drift here.