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ABM Planning
Too often, ABM programs are a set of one-offs fuelled by paid ads and underperforming technology that don’t feed pipeline.
Demand Spring wants to help you be a better Revenue Marketer
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Strategic revenue marketers know that they can leverage ABM to meet growing revenue targets…but they might not know how.
That’s where we come in. Let us show you how to take a strategic approach to ABM that delivers revenue results. Our 6-step process gets your ABM programs up and running in 6 weeks by helping you:
1. Select and understand your accounts
Identify your Ideal Customer Profile (ICP) and target account list.
2. Identify the business goals
Whether you’re looking to acquire new clients, enrich existing accounts, accelerate stuck deals, or something else, having clear goals is key.
3. Develop account insights
Identify contacts in your database and where there are gaps.
4. Plan your tactics
Confirm the type of ABM (e.g. One-to-One, One-to-Few, One-to-Many).
5. Build account plays
Build out marketing and sales plays to attract and engage your target account(s).
6. Execute and optimize
Create a technology plan that supports ABM and optimize your current tech stack for scalability and efficiency, or implement a new technology to rev up your ABM capabilities.
You walk away with a fully implemented ABM campaign that will drive revenue from your target accounts, with marketing and sales working in unison.
Growing a lead from a prospect to a customer takes the right combination of strategy, content, and technology.
Successful Revenue Marketing means going beyond demographics and firmographics to understand what buyers are THINKING, FEELING, and DOING at each stage of their journey.
Looking for a partner who can help you optimize your Marketo instance to enable true engagement marketing throughout the client lifecycle?
Contact us to grow now.
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