CMO Advisor and Business Strategist

Michele Grieshaber

A technologist turned CMO, Michele builds high performance global teams. She’s the former CMO of Silicon Labs, and the former SVP of Brand Marketing for AVEVA. She currently an independent consultant and Strategic Advisor for Aureus Earth. 

Michele Grieshaber is a seasoned c-suite executive, technologist, engineer and b2b marketing professional with a passion for putting the customer experience at the center of the go-to-market strategy. Driven by data, she provides expertise and a roadmap to increasing customer success and revenue growth. Her trajectory from engineer to CMO passed through product management, business development and strategy roles. Her marketing experience has been shaped working at companies from Fortune 500 to mid-size to start-ups, across a multitude of industries: IT software, manufacturing, semi-conductor, construction and industrial processes. Her knowledge base also covers consumer and industrial IoT.

Michele has held executive positions at IBM, AVEVA and Silicon Labs, where she served as CMO.  She is currently an advisor / consultant to several b2b startups, a mid-sized industrial equipment company and to Aureus Earth, an early stage carbon marketplace focused on the construction industry. Her product background and customer-centric approach combined with a bias towards data allows her to help enterprises organize for maximum revenue impact and small companies understand how to build a culture of success and prioritize what’s most important for growth. 

In her off-hours, Michele is supporting causes working for better outcomes in education and food security, lecturing on business ethics and ESG, riding her bike and training her cattle dog.

Areas of expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

Executive Experience

Aureus Earth
Strategic Advisor
Silicon Labs
CMO
AVEVA
SVP, Brand Marketing and Corporate Marketing
IBM
Executive roles in hardware, software, service and financing
IBM Global Financing
VP, Marketing & Strategy
LeanDNA
Board Advisor and Business Strategist
RF Code
Board Advisor
CMO Advisors
Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory
Differly
L-Spark (HelpWear, Fictionary)
SaaSCan
Napkyn Analytics
Gordon Food Service
Walker Information
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

Areas of Expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Pam Didner

B2B and Tech Marketing Consultant | Author | Speaker | Podcaster

Passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing.

Executive & Industry Experience

Frontier Technology
Relentless Pursuit
University of Oregon & West Virginia University
Intel Corporation
Intel Corporation
Accenture
KPMG Peat Marwick

Areas of Expertise

Revenue Marketing
Sales & Marketing Alignment
Content & Comms
MarTech

Tessa May Marr

CEO, Marr Media Group

Helps businesses harness the unique power of social media marketing to drive awareness, engagement, and revenue.

Executive & Industry Experience

Marr Media Group

Areas of Expertise

Social Media
Strategy
Competitive Analysis
Metrics

Nancy Harhut

Co-Founder & Chief Creative Officer, HBT Marketing

Infuses behavioral science into marketing creative to trigger automatic, hardwired actions — increasing engagement, response, and ROI.

Executive & Industry Experience

HBT Marketing
Wilde Agency
Hill Holiday
Mullen
Bronner Slosberg Humphrey

Areas of Expertise

Creative
Behavioural Science/Design

Jane Baird

Founder, Baird Communications

Develops marketing strategies with actionable plans and programs to build brand, engage audiences, and generate demand.

Executive & Industry Experience

Baird Communications
Trustiics Inc.
Neurovine Inc.
Business Sherpa Group Inc.
Capital Angel Network
Compass North Accelerator Bootcamp
Ryan's Well Foundation
IBM
Cognos Inc.

Areas of Expertise

Marketing Strategy & Planning
Branding
Startup GTM Strategies
Executive & Employee Communications
Writing, Editing
Non-Profit Communications & Donor Engagement
Internal Communications

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Derek Boshkov

Senior Marketing Technology Consultant, Demand Spring

Partners with companies to solve strategy and alignment gaps, leveraging marketing technology along with proven techniques.

Executive & Industry Experience

Demand Spring
Achievers
Forrester
Marketing Automation Canada
Eloqua
TD
University of Toronto

Areas of Expertise

Marketing Automation

Christopher Blose

Founder, Chris Blose Content

Marries business strategy to narrative nuance through storytelling.

Executive & Industry Experience

Founder
Imagination
Manifest LLC
McMurry/TMG
McMurry/TMG
TMG
University of Missouri

Areas of Expertise

Content Marketing Strategy and Execution
Multiplatform Content Creation

Gregor Jeffrey

Founder, Jeffrey Strategic Inc.

Helps executives, leaders, and professionals to improve their communication and increase their influence.

Executive & Industry Experience

Jeffrey Strategic Inc.

Areas of Expertise

Communications Strategy
Enterprise Messaging

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Tim Washer

Comedy Writer/Virtual Emcee

Comedy writer, improviser, preacher’s kid helping organizations to re-engage employees and clients by building creative, encouring cultures that support risk taking.

Executive & Industry Experience

Cisco
IBM
Conan O'Brien Show
The Upright Citizens BrigadeTheatre
Interpublic Group
Accenture

Areas of Expertise

Content Marketing & Storytelling
Communications Strategy
Content & Communications
Comedy Writer
Speech Writing
Executive Communications
Transformational Leadership
Mini documentary production
Humorous video content

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Strategic Marketing
Brand Strategy
Creative Direction
Investment Marketing
Internal Culture Design

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing/Sales Alignment
Marketing Productivity & Org Design
M&A

Marc Tessier

Co-Founder & President, Technical Direction, Development & Infrastructure, Inkline Media

Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.

Executive & Industry Experience

Inkline Media
Government of Canada
Future Shop

Areas of Expertise

Marketing Technology
Software
Networking
Security

Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Helps companies understand the industry, identify new opportunities and stand out from the crowd.

Executive & Industry Experience

Vision First
San Diego City College Foundation (SDCC)
IBM
IBM
IBM
Cognos
Lawson Software
SASI
Marketing Manager
Supervisor Restaurant Systems

Areas of Expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

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