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Michele Grieshaber

CMO Advisor and Business Strategist

A technologist turned CMO, Michele builds high performance global teams. She’s the former CMO of Silicon Labs, and the former SVP of Brand Marketing for AVEVA. She currently an independent consultant and Strategic Advisor for Aureus Earth. 

Michele Grieshaber is a seasoned c-suite executive, technologist, engineer and b2b marketing professional with a passion for putting the customer experience at the center of the go-to-market strategy. Driven by data, she provides expertise and a roadmap to increasing customer success and revenue growth. Her trajectory from engineer to CMO passed through product management, business development and strategy roles. Her marketing experience has been shaped working at companies from Fortune 500 to mid-size to start-ups, across a multitude of industries: IT software, manufacturing, semi-conductor, construction and industrial processes. Her knowledge base also covers consumer and industrial IoT.

Michele has held executive positions at IBM, AVEVA and Silicon Labs, where she served as CMO.  She is currently an advisor / consultant to several b2b startups, a mid-sized industrial equipment company and to Aureus Earth, an early stage carbon marketplace focused on the construction industry. Her product background and customer-centric approach combined with a bias towards data allows her to help enterprises organize for maximum revenue impact and small companies understand how to build a culture of success and prioritize what’s most important for growth. 

In her off-hours, Michele is supporting causes working for better outcomes in education and food security, lecturing on business ethics and ESG, riding her bike and training her cattle dog.

Areas of expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

Executive Experience

Aureus Earth
Strategic Advisor
Silicon Labs
CMO
AVEVA
SVP, Brand Marketing and Corporate Marketing
IBM
Executive roles in hardware, software, service and financing
IBM Global Financing
VP, Marketing & Strategy
LeanDNA
Board Advisor and Business Strategist
RF Code
Board Advisor

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Expert in building privacy and data security solutions for companies of all sizes.
Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Partners with companies to solve strategy and alignment gaps, leveraging marketing technology along with proven techniques.
Marries business strategy to narrative nuance through storytelling.
Transforms revenue marketing practices.
Creates productive marketing organizations, improves brand position, and fuels sales.
Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.
Helps companies understand the industry, identify new opportunities and stand out from the crowd.