CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Patricia Waldron

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market.

Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillusbury Company. Patricia is well known for her creative style, leadership and passion for excellence.

She’s a Contributing Editor at RetailWire, a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF).

Patricia is a Board Member of the San Diego City College (SDCC) Foundation. The Foundation is a non-profit organization made up of professionals who are passionate about education. SDCC is located in vibrant, diverse downtown San Diego and has an enrollment of 17,000 students.

Areas of expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

Executive Experience

Vision First
CEO & Founder
San Diego City College Foundation (SDCC)
Board Member
IBM
Global Director Consumer Industry Marketing
IBM
Global Retail Industry Solutions Leader
IBM
WW Distribution Sector Executive
Cognos
AVP Global Retail Industry
Lawson Software
Director Retail Industry
SASI
Director of Marketing Services
Marketing Manager
ICL Fujitsu
Supervisor Restaurant Systems
S&A Restaurant Corp
CMO Advisors
Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

Jennifer Batley

Founder & Executive Consultant, Batley Advisory

Designs and delivers human-centered experiences that create business impact and propel growth.

Executive & Industry Experience

Batley Advisory
Differly
L-Spark (HelpWear, Fictionary)
SaaSCan
Napkyn Analytics
Gordon Food Service
Walker Information
Sysco Foods, Dell/EMC, Iron Mountain, Pepsi, Welch Allyn

Areas of Expertise

CMO Mentoring and Advisory
Corporate Strategy
Customer Experience Strategy
Operationalizing the Customer Journey
Brand and Customer Experience
Org Design
Digital Transformation
KPI and Metrics Design

Elle Woulfe

Senior Vice President of Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

InVision
Advisory Board Member
Inverta
PathFactory
Lattice Engines
Eloqua
Salary.com
Pyramid
Yankee Group
Newsmediary

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Content
Process Optimization
Analytics & Performance

Joe Cordo

Advisor, MeeWee; Principal, atScale Marketing

Builds scale with strategic and systematic revenue marketing.

Executive & Industry Experience

atScale Marketing
MeeWee
Aquent
WegoWise, Inc.
PeopleFluent
QuickPivot
SensorLogic
Bullhorn
Fleishman-Hilliard, LLP
HyperDesk Corporation
Progress Software

Areas of Expertise

Go-to-Market Strategy
Revenue Marketing
Sales & Marketing Alignment
Content & Communications
Sales Enablement
Product Marketing
Public Relations

Mark Emond

Founder & President, Demand Spring

Transforms revenue marketing practices.

Executive & Industry Experience

Demand Spring
IBM
Cognos
Cognos
Watchfire
Corel Corporation

Areas of Expertise

Strategic Marketing
Revenue Marketing
Technology
Sales & Marketing Alignment
Field Marketing
Pipeline Management

Carla Johnson

Marketing & Innovation Strategist, Speaker, Author

Inspires and equips leaders to lead change, identify new opportunities, and transform their business.

Executive & Industry Experience

Executive advisor for companies that include Emerson, Dell, Intel, Western Union, 3M, and US Department of Treasury
Harbour.Space

Areas of Expertise

Innovation
Brand Purpose & Values
Strategic Marketing
Executive Thought Leadership
Change Management
Employee Engagement & Communications
Content Marketing & Storytelling
Customer Experience
Marketing/Sales Alignment

Aimee (Deziel) Zammit

Managing Partner, St. Clair Partners

Strengthens relationships across the C-Suite.

Executive & Industry Experience

St. Clair Partners
Ottawa Senators Hockey Club
Momentus
Momentus
76design
Acme Advertising

Areas of Expertise

Strategic Marketing
Brand Strategy
Creative Direction
Investment Marketing
Internal Culture Design

Carol Meyers

VENTURE PARTNER, GLASSWING VENTURES; GO-TO-MARKET STRATEGIST & ADVISOR, SCALE IT UP; BOARD DIRECTOR, ZIPWHIP

Drives growth, scales organizations, and builds global brands.

Executive & Industry Experience

Glasswing Ventures
ZipWhip
Scale It Up
Emarysys
MineralTree, Inc
Brandeis University
Rapid7
WordStream
Attend, Inc.
Duo Security
Unitrends
Awareness Inc.
Virtual Computer Inc, (Acquired by Citrix)
AppAssure Software (Acquired by Dell)
Workhuman
Ayland Software
LogMeIn
Unica Corportation
Shiva Corporation
Lotus Development

Areas of Expertise

Marketing/Sales Alignment
Business Growth & Strategy
Marketing Productivity & Org Design
M&A
Product Marketing
Branding
Product Led Growth
IPO Readiness

Dave Laverty

Chairman, RI PBS Foundation; Board Member, Finalsite; Advisor, Demand Spring; Senior Advisor, Bridge Growth Partners

Creates productive marketing organizations, improves brand position, and fuels sales.

Executive & Industry Experience

RI PBS Foundation
Board Member
Demand Spring
IBM (Analytics Division)
Bridge Growth Partners
Cognos
Surebridge
Lotus Development Corporation

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing/Sales Alignment
Marketing Productivity & Org Design
M&A

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
AVEVA
IBM
IBM Global Financing
LeanDNA
RF Code

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience
Sustainability

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