Patricia Waldron

CEO & Founder, Vision First; Board Member, San Diego City College (SDCC) Foundation

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market.

Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillusbury Company. Patricia is well known for her creative style, leadership and passion for excellence.

She’s a Contributing Editor at RetailWire, a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF).

Patricia is a Board Member of the San Diego City College (SDCC) Foundation. The Foundation is a non-profit organization made up of professionals who are passionate about education. SDCC is located in vibrant, diverse downtown San Diego and has an enrollment of 17,000 students.

Areas of expertise

Buyer Journey
Alignment
Segment & Industry Marketing
Product Launches
Initiative Launches
Sales & Operations Engagement

Executive Experience

Vision First
CEO & Founder
San Diego City College Foundation (SDCC)
Board Member
IBM
Global Director Consumer Industry Marketing
IBM
Global Retail Industry Solutions Leader
IBM
WW Distribution Sector Executive
Cognos
AVP Global Retail Industry
Lawson Software
Director Retail Industry
SASI
Director of Marketing Services
Marketing Manager
ICL Fujitsu
Supervisor Restaurant Systems
S&A Restaurant Corp

CMO Advisors

Through extensive executive experience at leading global companies, our CMO advisors have seen it all. They’re the coaches you want for the big game.

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Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Working with leading B2B companies to build Data-Driven Go To Market Strategies, programs and teams.
Designs and delivers human-centered experiences that create business impact and propel growth.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Builds scale with strategic and systematic revenue marketing.
Transforms revenue marketing practices.
Inspires and equips leaders to lead change, identify new opportunities, and transform their business.
Strengthens relationships across the C-Suite.
Creates productive marketing organizations, improves brand position, and fuels sales.
Aligns product, sales, and marketing around the customer for mutual success and impact.