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Laura Marx

Chief Marketing Officer, RSA

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ROUNDTABLE FOR MARKETING LEADERS

The AI Exchange

Transforming Marketing, Growth, and Operations in the Age of AI

Exclusive monthly virtual roundtable spurring key AI-driven peer learning, strategic insights, and innovation for leaders across the marketing, growth, and operations landscape.

Register Now for Our Exclusive Roundtable Discussion Series

VIRTUAL MONTHLY ROUNDTABLE

The AI Exchange

This exclusive monthly virtual roundtable for Chief Marketing Officers (CMOs), Growth Marketing leaders, and Marketing & Revenue Operations (MOPs & RevOps) leaders fosters peer-to-peer knowledge exchange on the evolving role of AI. Each session examines a key AI-driven theme, integrating high-level strategy, emerging innovations, and practical applications to equip leaders for success in the AI era.

BENEFITS

Why Should Leaders Attend?

Stay Ahead of the Curve

Gain early insights into the latest AI trends and technologies shaping the future of marketing, growth, and operational leadership.

Turn Strategy Into Action

Learn how to apply AI tools and frameworks directly into your team’s daily workflows, from content creation and campaign optimization to data analysis and decision-making.

Build an AI-Ready Team

Discover practical approaches to upskill and reskill your organization for long-term success in an AI-first world.

Connect with Peers at the Forefront of Innovation

Join a community of forward-thinking leaders to exchange ideas, real-world experiences, and strategic best practices.

Drive Revenue Growth

Understand how to leverage AI for more accurate forecasting, intelligent lead scoring, and optimized pipeline management to accelerate revenue.

UPCOMING ROUNDTABLES

February 26, 2026
(1:00 pm ET)

AI Search Is the New Homepage: Winning in the Age of Zero-Click

AI search is rapidly becoming the new homepage for B2B buyers, as zero-click answers, conversational queries, and “answer engines” replace traditional search behavior. In this session, we’ll unpack how this shift changes the rules of discovery and what it means for your content, SEO strategy, and brand visibility. We will share practical guidance on optimizing for AI-driven results—from structuring content for answer extraction to strengthening authority signals—along with early lessons from organizations already adapting.
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March 19, 2026
(1:00 pm ET)

Redesigning the Marketing Operating Model for an AI-Native Future

AI isn’t just a new toolset—it’s a new operating model. This discussion will explore how leading teams are restructuring roles, processes, and governance to fully leverage AI in marketing. We’ll dig into questions like: What does a modern marketing org chart look like? Where do “prompt engineers,” data strategists, and AI operations live? How (and when) do you upskill your existing team versus hiring net new? We’ll share real-world examples and create space for participants to compare how they are reorganizing around AI.
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April 16, 2026
(1:00 pm ET)

AI Agents Take Over the Funnel: From Lead Gen to Closed-Won Automation

AI agents are rapidly moving from experimental add-ons to core drivers of the B2B funnel, reshaping how marketers generate demand, qualify buyers, orchestrate campaigns, and even progress deals to closed-won. In this session, we’ll take a practical look at how autonomous and semi-autonomous agents are being deployed across the entire revenue engine—from intent monitoring and lead enrichment to personalized nurture paths, sales enablement, and deal acceleration. We will share early patterns we’re seeing with clients, the build-vs-buy decisions CMOs must make, and the organizational shifts required to manage an agent-powered funnel.
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April 23, 2026
(1:00 pm ET)

The Human + AI Content Flywheel: When Every Employee Is a Publisher

AI is transforming every employee into a potential content creator, giving B2B organizations the ability to scale thought leadership and storytelling at a pace that was impossible just a year ago. But without the right guardrails, this newfound scale can quickly erode brand trust and message consistency. In this session, we’ll explore how to build a Human + AI content flywheel that multiplies expertise across the organization while protecting quality, accuracy, and voice. You’ll walk away with a practical blueprint for turning your internal experts into high-impact creators, fueled by AI but grounded in authentic human insight.
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May 14, 2026
(1:00 pm ET)

AI and Revenue: Proving Impact to the C-Suite and the Board

AI initiatives don’t get continued funding unless they can clearly show impact on revenue, efficiency, or risk reduction. This session is all about measurement and storytelling. We’ll discuss how to set success metrics for AI initiatives (beyond vanity stats), how to attribute revenue and pipeline to AI-enabled programs, and how to communicate value in language that resonates with the CEO, CFO, and Board. Participants will exchange dashboard ideas, reporting structures, and lessons learned from both failed and successful AI business cases.
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June 18, 2026
(1:00 pm ET)

The Death of the MQL (Again): What Replaces It in an Agentic World

AI is accelerating the long-predicted decline of the MQL, replacing static lead scores and form fills with dynamic, behavior-driven buying signals interpreted by autonomous agents. In this session, we’ll dig into what truly replaces the MQL in an agentic world—where qualification is continuous, intent is contextual, and opportunities emerge from real-time engagement patterns rather than gated content. Participants will compare evolving models with their peers and walk away with a clearer picture of how to redesign their funnels, metrics, and handoff processes for a world where the MQL finally—and definitively—loses its relevance.
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July 16, 2026
(1:00 pm ET)

Data Foundations for Marketing AI: Fixing the Plumbing

You can’t have smart AI without clean, connected data. Many marketing teams are hitting the ceiling on AI experiments because their data foundation isn’t ready. This session will focus on the “plumbing”: data strategy, integration, taxonomy, consent, and governance. We’ll discuss how much is “good enough” to start, how to work with IT and data teams without getting stuck in endless architecture debates, and what a phased approach to modernizing data for AI looks like in B2B organizations.
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September 17, 2026
(1:00 pm ET)

The Rise of Community-Led Growth: When Buyers Trust Peers More Than Brands

As buyer trust continues to shift away from brands and toward peers, communities are becoming one of the most powerful—and least understood—growth engines in B2B. AI is now making it possible to scale, moderate, and activate these communities in ways that were previously too manual or fragmented. In this session, we’ll explore how marketing leaders are using AI to identify influential voices, surface intent-rich conversations, activate advocates, and engage buyers long before they enter the formal funnel. You’ll walk away with practical strategies to build and accelerate community-led growth at scale, grounded in peer trust and powered by AI.
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October 22, 2026
(1:00 pm ET)

AI, Brand, and Trust: Protecting What You’ve Spent Years Building

AI can accelerate content and campaigns, but it can also dilute or damage a brand if not handled carefully. This conversation will focus on guardrails, governance, and brand stewardship in an AI-driven world. We’ll talk about policies for AI-generated content, human-in-the-loop review models, guidelines for imagery and tone, and how to address internal fears about “robots writing our brand.” Participants will share how they’re educating their organizations and balancing speed with control.
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October 29, 2026
(1:00 pm ET)

AI and the Sales–Marketing Partnership: New Ways of Working Together

AI is blurring the traditional lines between sales and marketing. This discussion will focus on joint sales–marketing workflows enabled by AI: lead and account scoring, conversation intelligence, deal risk prediction, and sales enablement content tailored on the fly. We’ll talk about new operating rhythms, shared metrics, and governance models that prevent AI from becoming “just another thing” that sales ignores. Participants will share how they’re using AI to strengthen—not strain—the relationship with sales leadership.
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November 26, 2026
(1:00 pm ET)

The H-Shaped Marketer: Reskilling Your Team for the AI Era

AI is reshaping marketing roles faster than most organizations can adapt, creating a new talent profile: the H-shaped marketer—deep expertise in a core craft, broad literacy across adjacent disciplines, and now a new vertical of AI fluency running through it all. In this session, we’ll explore what skills actually matter in the next wave of marketing transformation and how leaders can reskill teams without overwhelming them. We will discuss how leading organizations are redefining competencies, redesigning roles, and building capability programs that blend human creativity with AI-driven execution.
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December 10, 2026
(1:00 pm ET)

The 2026 Retrospective: What Broke, What Scaled, What’s Next

As AI reshaped nearly every corner of B2B marketing in 2026, marketing leaders were forced to rethink long-held assumptions, retire outdated playbooks, and double down on what actually moved the needle. In this year-end retrospective, we’ll take an honest look at what worked, what didn’t, and what surprised even the most forward-thinking teams. We will share patterns we’ve seen across organizations—from agent-led workflows and shifting buyer behaviors to new measurement models and the evolving role of marketing itself—while participants reflect on their own wins, misses, and lessons learned.
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Reach out to us

Have questions about the series or an upcoming session?

Fill out the form below and our team will get back to you shortly. Whether it’s about topics, speakers, or how to get involved, we’re here to help.

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FAQ's

1. Who should attend The AI Exchange?

Each 60-minute session is a collaborative, peer-to-peer discussion facilitated by an industry expert. You’ll engage in candid conversations about real-world challenges and successes in implementing AI. The format is designed to foster interactive learning and networking, not a one-way presentation.

The AI Exchange is designed for senior leaders across the marketing landscape, including Chief Marketing Officers (CMOs), VPs and Directors of Growth Marketing, Demand Generation, Marketing Operations (MOPs), and Revenue Operations (RevOps). If you are responsible for driving marketing strategy, revenue growth, or operational efficiency and are looking to leverage AI, these roundtables are for you.

No, the roundtable sessions are not recorded. This is a deliberate decision to ensure The AI Exchange remains a safe place for leaders to engage in candid, open dialogue. We believe the most valuable insights come from the free exchange of real-world experiences, and our no-recording policy allows participants to speak openly without hesitation.

Attendees will gain actionable insights into leveraging AI for strategic advantage. Key takeaways include understanding the latest AI trends, learning practical applications for your team, discovering how to build an AI-ready organization, and connecting with a network of innovative peers. You will leave with strategies to enhance decision-making, drive revenue, and improve operational efficiency.

The AI Exchange focuses on intimate, strategic conversations among senior leaders rather than large-scale presentations. This allows for deeper dives into specific challenges and opportunities relevant to your role. The unified approach, bringing together leaders from brand, demand, and operations, fosters a holistic understanding of how AI can impact the entire customer lifecycle.

You can register for our upcoming sessions by visiting the “Upcoming Roundtables” section on our webpage and clicking the registration link for the session you’d like to attend.

We’d love to hear from you! Please use the “Contact Us” form on this page to submit any questions about the roundtable series, suggest future topics, or inquire about speaking opportunities. Our team will get back to you shortly.

The Growth Marketing Leader AI Exchange

April 17, 2025

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The AI MOPs & RevOps Exchange

April 18, 2025

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The CMO Exchange Series Registration

April 10,2025

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