Pam is a passionate and results-oriented enterprise and B2B marketer with sales enablement and integrated marketing experience including product, partner and content marketing, editorial planning, direct and indirect sales training, and account-based marketing. She emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden sales force.
She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. She also taught “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. Didner knows how to plan, produce and deliver global marketing success and helps build synergy between sales and marketing. She is an expert at creating successful global marketing plans that meet local marketing and sales team’s needs. shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.