Derek Boshkov

Senior Marketing Technology Consultant, Demand Spring

Derek is a Senior MarTech Consultant at Demand Spring who has a deep ability to connect business strategy with MarTech requirements. He has an extensive knowledge of the MarTech ecosystem and how to leverage it to drive advanced, highly personalized multichannel strategies.

Derek is a consensus builder, leader, and keen problem solver who has spent many years implementing, consulting, optimizing and troubleshooting MarTech stack operations. He is a firm believer that marketing teams should have a bigger voice in the business, and to do that, they need to be both data-driven and good story-tellers. His time spent at Eloqua solidified his technical chops, while his years as Marketing Ops Manager at Forrester and Achievers helped him understand the needs of the business in both a corporate setting, and a fast-paced start-up scenario. Using this experience, Derek focuses on bringing marketing to a higher position of power by streamlining MarTech stacks, maximizing existing tools and investments, ensuring that the MarTech plumbing is leak-proof, and then designing the reporting and dashboards that present powerful pieces of data to show all of the hard work marketing teams do in this day and age.
Derek partners with companies to address gaps in strategy and alignment along every stage of the funnel, using data and operational KPIs to achieve alignment between Marketing and Sales. He has years of experience in MarTech integration and implementation with tools such as Eloqua, Marketo, Salesforce, Bizible, PathFactory, LeanData and Drift.

Areas of expertise

Marketing Automation

Executive Experience

Demand Spring
Senior Marketing Technology Consultant
Achievers
Marketing Operations Manager
Forrester
Marketing Automation Manager
Marketing Automation Canada
Marketing Automation Consultant
Eloqua
Technical Analyst
TD
Easyweb Specialist
University of Toronto
Research Assistant

CMO Advisors

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Technology industry sales and marketing leader focused on building go-to-market strategies and teams.
Passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing.
Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.
Aligns product, sales, and marketing around the customer for mutual success and impact.
Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.