Senior Marketing Technology Consultant, Demand Spring

Derek Boshkov

Derek is a Senior MarTech Consultant at Demand Spring who has a deep ability to connect business strategy with MarTech requirements. He has an extensive knowledge of the MarTech ecosystem and how to leverage it to drive advanced, highly personalized multichannel strategies.

Derek is a consensus builder, leader, and keen problem solver who has spent many years implementing, consulting, optimizing and troubleshooting MarTech stack operations. He is a firm believer that marketing teams should have a bigger voice in the business, and to do that, they need to be both data-driven and good story-tellers. His time spent at Eloqua solidified his technical chops, while his years as Marketing Ops Manager at Forrester and Achievers helped him understand the needs of the business in both a corporate setting, and a fast-paced start-up scenario. Using this experience, Derek focuses on bringing marketing to a higher position of power by streamlining MarTech stacks, maximizing existing tools and investments, ensuring that the MarTech plumbing is leak-proof, and then designing the reporting and dashboards that present powerful pieces of data to show all of the hard work marketing teams do in this day and age.
Derek partners with companies to address gaps in strategy and alignment along every stage of the funnel, using data and operational KPIs to achieve alignment between Marketing and Sales. He has years of experience in MarTech integration and implementation with tools such as Eloqua, Marketo, Salesforce, Bizible, PathFactory, LeanData and Drift.

Areas of expertise

Marketing Automation

Executive Experience

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Marketing Technology Advisors
Our martech advisors speak both technology and business to set you up for success.

Pam Didner

B2B and Tech Marketing Consultant | Author | Speaker | Podcaster

Passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing.

Executive & Industry Experience

Frontier Technology
Relentless Pursuit
University of Oregon & West Virginia University
Intel Corporation
Intel Corporation
KPMG Peat Marwick

Areas of Expertise

Revenue Marketing
Sales & Marketing Alignment
Content & Comms

Elle Woulfe

Vice President Growth Marketing, InVision; Advisory Board Member, Demand Spring

Builds high performance, customer-centric teams through her passion for process optimization and revenue marketing.

Executive & Industry Experience

Advisory Board Member
Lattice Engines
Yankee Group

Areas of Expertise

Sales & Marketing Alignment
Account Based Marketing
Paid Media
Process Optimization
Analytics & Performance

Michele Grieshaber

CMO Advisor and Business Strategist

Aligns product, sales, and marketing around the customer for mutual success and impact.

Executive & Industry Experience

Aureus Earth
Silicon Labs
IBM Global Financing
RF Code

Areas of Expertise

CMO Mentoring & Advisory
Corporate Strategy to Marketing Execution
Marketing Productivity & Org Design
Channel Marketing
Product Marketing
Brand and Culture Building
Customer Support and Experience

Marc Tessier

Co-Founder & President, Technical Direction, Development & Infrastructure, Inkline Media

Easily communicates his deep technology knowledge into the language of business and business outcomes for non-technologists.

Executive & Industry Experience

Inkline Media
Government of Canada
Future Shop

Areas of Expertise

Marketing Technology

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