COVID-19 isn’t slowing video production. Here’s what you need to know.
In fact, according to our partners Lee and Pat at Newleaf Productions, video is quite an adaptable medium. And it’s a good thing too. Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. What’s more, video is the type of content they want. It’s estimated that by 2022, 82% of all […]
Demand Spring Launches 4th Annual Revenue Marketing Survey
Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning from cost centers to profit centers, leading to an evolution in processes and best practices. […]
Truths and Tradeoffs in the WFH World: Insights from B2B Marketing Leaders
We’re still unpacking the insights from our recent “Working from Home in a Pandemic” survey–and we’re grateful to the many marketers who participated and shared their candor with us. As the survey results made clear, marketers are, by and large, still crushing their productivity goals even while working from home, and that’s truly impressive. However, […]
The Impact of the Pandemic on MarTech
Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]
Demand Spring Releases Results of Marketing Technology Survey
Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack OTTAWA, ON – September 15, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a […]
Demand Spring Releases Findings of Working From Home During A Pandemic Survey
Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all […]
3 Traits Marketing Leaders Need During COVID-19 and Beyond
An exceptionally wise mentor of mine has often reminded me, “sometimes in life, the hardest thing we have to do is to LEARN to sit in the uncomfortable space”. And that’s what EVERY marketing leader I coach is trying to learn to do right now. To quote Brene Brown on her newly launched podcast, we’re in […]
Should We be Marketing During COVID-19? And if Yes, How?
Marketing during COVID-19 seems at best trivial, and at worst unseemly. Should businesses stop marketing altogether right now? I have been wrestling with that a lot for the past two weeks, with regards to our own business. The initial direction I gave to our team at Demand Spring in mid-March was that our marketing should […]
A Marketer’s Guide to Navigating the Current Climate
If you’re like the marketing leaders we work with every day, you most likely have a question or two on how to navigate the current COVID-19, rocky market environment. We want to share our 10 tips to help you prioritize the tasks that will have the biggest impact — on you, your teams, your business, […]
