Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle
OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all levels to find out how COVID-19 has impacted their working lives as they transitioned to working from home.
A number of key findings were uncovered from this survey, including:
- Only 15% of marketers indicated they feel less productive working from home, yet;
- 62% of marketers have been working more hours than normal since working from home, and;
- 42% of marketers indicated that they are too busy to take any breaks during the work day.
Julie Zadow, CMO in Residence at Demand Spring, said:
“This pandemic-fueled work-from-home experiment has been successful from the vantage point of productivity. After years of management peddling the requirement that it’s “essential” to be in the office for collaboration and productivity, the data now reveals that being in the office might not be so essential after all. But the data also foretells a brewing work-life balance crisis, with too many marketers working more hours than ever before, oftentimes without the ability to take a single break in the day. CMO’s need to figure out how to champion both productivity and well being, or they will risk a level of marketing team burnout that will ultimately affect retention and results.”
For more information, and to see a full copy of the report, click here.
