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Archives

Author Archive for: "mark@demandspring.com"
Home » Archives for Mark Emond
 Santa’s Marketing Transformation | 2019 Edition
0
By Mark Emond
In Demand Generation, Marketing Transformation, Revenue Marketing
Posted December 9, 2019

Santa’s Marketing Transformation | 2019 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on [...]

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 The Standing Taller Series: Finding The Right Mentor(s)
0
By Mark Emond
In Best Practices, Professional Development
Posted August 23, 2019

The Standing Taller Series: Finding The Right Mentor(s)

A mentor is someone who allows you to see the hope inside yourself. — Oprah Winfrey While Oprah isn’t generally one of the Marketing thought leaders we turn to for industry insights, she offers [...]

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 The Standing Taller Series: Communicating with Influence
0
By Mark Emond
In Culture, Demand Spring Culture, Professional Development
Posted June 6, 2019

The Standing Taller Series: Communicating with Influence

Gregor Jeffrey is the unlikeliest of communication experts. For many years, communication was THE thing that held Gregor back from continued progression in his career. After starting his career [...]

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 2019 Revenue Marketing B2B Benchmark Report
0
By Mark Emond
In Best Practices, Current Trends, Revenue Marketing
Posted May 3, 2019

2019 Revenue Marketing B2B Benchmark Report

Welcome to our second annual Revenue Marketing B2B Benchmark Report. Over the past two years we have watched the term Revenue Marketing become more commonly used by marketers as a means of [...]

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 Reflections on 15 Years of Marketing Automation
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By Mark Emond
In Current Trends, Marketing Automation, Marketo, Marketo as a Service, Revenue Marketing
Posted April 29, 2019

Reflections on 15 Years of Marketing Automation

A couple of weeks ago I attended Adobe Summit for the first time. I attended this impressive gathering of marketers because the company recently acquired Marketo –a long-time partner of [...]

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 The Standing Taller Series: Must Do’s in the First 90 Days of a New Job Role
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By Mark Emond
In Best Practices, Current Trends, Marketing Operations
Posted March 6, 2019

The Standing Taller Series: Must Do’s in the First 90 Days of a New Job Role

According to science we have all of 7 seconds to make a great first impression when we meet someone. Smiling, the right handshake (not too firm there Donald), an introduction such as “great to [...]

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 The Standing Taller Series: 3 Imperatives to Grow Your Marketing Career in 2019
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By Mark Emond
In Best Practices, Current Trends, Marketing Operations
Posted January 11, 2019

The Standing Taller Series: 3 Imperatives to Grow Your Marketing Career in 2019

If you are like me, the holidays are a time for renewal and growth (of your waistline). With turkey leftovers and mom’s shortbread cookies now in the rearview mirror, it’s a great time to [...]

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 Santa’s Modern Marketing Makeover
0
By Mark Emond
In Best Practices, Marketing Operations
Posted December 19, 2018

Santa’s Modern Marketing Makeover

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them —Grandma’s shortbread recipe, Aunty Betty getting a little fluthered on [...]

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 The Acceleration of Digital Marketing Transformation in Financial Services
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By Mark Emond
In Best Practices, Financial Services, Lead Management, Marketing Automation, Marketing Transformation, Marketo, Revenue Marketing
Posted September 30, 2018

The Acceleration of Digital Marketing Transformation in Financial Services

When Alexander Hamilton founded America’s first bank, The Bank of New York, in 1784 he couldn’t have possibly imagined becoming a Broadway sensation. But Broadway is just one of many starring [...]

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 First Take: Adobe Announces Intent to Acquire Marketo
0
By Mark Emond
In Marketing Automation, Marketo
Posted September 20, 2018

First Take: Adobe Announces Intent to Acquire Marketo

And I thought the most exciting thing happening tonight was going to be the Jets and the Browns. Who knew! Within the last hour Steve Lucas, Marketo’s CEO, sent a letter to customers and [...]

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 Getting the Most From Your Buyer’s Journey Research
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By Mark Emond
In Buyer Journey, Content Marketing
Posted July 19, 2018

Getting the Most From Your Buyer’s Journey Research

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 The Five Food Groups of Revenue Marketing Health
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By Mark Emond
In Buyer Journey, Marketing Automation, Marketing Transformation, Revenue Marketing, Sales & Marketing Alignment
Posted June 18, 2018

The Five Food Groups of Revenue Marketing Health

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of [...]

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 Introducing Marketo as a Service
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By Mark Emond
In Marketing Automation, Marketo, Marketo as a Service
Posted April 29, 2018

Introducing Marketo as a Service

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 Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.
0
By Mark Emond
In Best Practices, Marketing Automation, Marketing Operations, Marketo, Marketo as a Service
Posted November 5, 2018

Outsource Marketo? Here are six keys to help you optimize your Marketing Automation Platform.

Getting Full Value From Your Marketo Deployment It’s that time of year when baseball nuts like me begin to dream about the next season, while basking (hopefully) in the latest victories of [...]

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 4 Things B2B Marketing Executives Should Do in 2018
0
By Mark Emond
In Buyer Journey, Content Marketing, Marketing Automation, Sales & Marketing Alignment
Posted January 5, 2018

4 Things B2B Marketing Executives Should Do in 2018

Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for [...]

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 Marketing Automation in Healthcare: A Prescription for Patient Communication
0
By Mark Emond
In Marketing Automation, Marketo
Posted December 6, 2017

Marketing Automation in Healthcare: A Prescription for Patient Communication

  In its 15+ years of existence, Marketing Automation has helped transform marketing organizations in many industries. The next major area that is ripe for transformation is applying [...]

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 Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?
0
By Mark Emond
In Lead Nurturing, Marketing Automation
Posted November 10, 2017

Lead Nurturing: Are you Following the 3 x 3 x 3 Rule?

As we first wrote in this space two years ago, we are seeing a lot of our clients getting more sophisticated with lead nurturing. Most of our clients have shifted away from a primary focus on [...]

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 Stranger Views: Thoughts on B2B Seasonal Marketing Campaigns
0
By Mark Emond
In Content Marketing, Demand Generation Best Practices, Storytelling
Posted October 30, 2017

Stranger Views: Thoughts on B2B Seasonal Marketing Campaigns

Happy Halloween! Tonight’s the night for ghosts, goblins, princesses, and Pennywise the Clown (apparently one of the hot costumes for this year). It’s the annual ritual where children [...]

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 The Science behind Storytelling: What the Significant Object project teaches us about Marketing Communications
0
By Mark Emond
In Content Marketing, Storytelling
Posted October 23, 2017

The Science behind Storytelling: What the Significant Object project teaches us about Marketing Communications

In 2009, two writers named Rob Walker and  Joshua Glenn conducted a project known as Significant Objects. They set out to determine if storytelling was the most powerful form of communication. [...]

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 Akamai’s Most Awesome Way of Connecting with Game Developer Personas
0
By Mark Emond
In Content Marketing, Persona Analysis, Video Marketing
Posted September 15, 2017

Akamai’s Most Awesome Way of Connecting with Game Developer Personas

With apologies to my hardcore gamer friends and co-workers, I must confess I am not a super hardcore gamer. I can tell you what the top-selling games are but I do not have a huge desire to care [...]

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 Take our Revenue Marketing Maturity Assessment
0
By Mark Emond
In Marketing Transformation, Revenue Marketing
Posted May 28, 2019

Take our Revenue Marketing Maturity Assessment

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 Everything you need to know about CASL
0
By Mark Emond
In Current Trends
Posted July 5, 2017

Everything you need to know about CASL

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 Yoga with Goats and the Health of Your Demand System
0
By Mark Emond
In Demand Generation
Posted June 29, 2017

Yoga with Goats and the Health of Your Demand System

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 Why golf and hot dogs go together like sales and marketing
0
By Mark Emond
In Sales & Marketing Alignment
Posted May 17, 2017

Why golf and hot dogs go together like sales and marketing

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 Marketing automation and my car. Soulmates?
2
By Mark Emond
In Marketing Automation, Marketo
Posted March 14, 2017

Marketing automation and my car. Soulmates?

So, I have always been conflicted about the kind of car I drive. I like a nice car, but have subscribed to the theory that it’s a really bad investment. Much like my investments, I’m a buy and [...]

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 Five years, five lessons: advice for the entrepreneur
0
By Mark Emond
In Marketing Automation, News
Posted January 25, 2017

Five years, five lessons: advice for the entrepreneur

Demand Spring is five. Happy birthday to us! While we are not an organization that’s too big on publicly patting ourselves on the back, there is a sense of accomplishment in reaching this [...]

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 Rethinking Demand Creation
0
By Mark Emond
In Demand Generation Best Practices
Posted June 20, 2016

Rethinking Demand Creation

What is it that separates Apple from Acer? Why did Slack achieve explosive growth before hiring its first sales rep? How did Patagonia become one of the most trusted high-performing retailers? [...]

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 What The Masters taught us about B2B buying
0
By Mark Emond
In Buyer Journey
Posted April 15, 2016

What The Masters taught us about B2B buying

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 7 Essentials for Transforming into a Revenue Marketing Beast
0
By Mark Emond
In Revenue Marketing
Posted January 11, 2016

7 Essentials for Transforming into a Revenue Marketing Beast

As any parent knows, humans are constantly evolving and transforming. A few years back, when our daughter was a toddler, my wife and I often remarked that if we didn’t particularly love a phase [...]

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 Six Ways to Get the Most out of Marketo Smart List subscriptions
0
By Mark Emond
In Marketing Automation, Marketo, Sales & Marketing Alignment
Posted November 25, 2015

Six Ways to Get the Most out of Marketo Smart List subscriptions

  At this time of thanks, we Marketo users are rejoicing because of the Fall release. Specifically, we’re giving thanks for the long-awaited introduction of the ability to subscribe to [...]

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 The 7 Components of a Healthy Demand System
0
By Mark Emond
In Demand Generation Best Practices
Posted October 26, 2015

The 7 Components of a Healthy Demand System

We have seen a real sea-change in the last 2-3 years with organizations transforming their marketing practices and processes into that of a revenue marketing organization. This demand system [...]

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 Using My Tokens in Marketo to Optimize Event Recruitment
0
By Mark Emond
In Marketing Automation, Marketo
Posted November 2, 2014

Using My Tokens in Marketo to Optimize Event Recruitment

Looking for an efficient way in Marketo to deliver multiple recruitment touches for an upcoming webinar or live event? Look no further than My Tokens.  Used in emails and landing pages (as well [...]

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 Marketo: Raising the Bar in Marketing Automation
0
By Mark Emond
In Current Trends, Marketing Automation, Marketo
Posted April 21, 2014

Marketo: Raising the Bar in Marketing Automation

Demand Spring sponsored Marketo’s Marketing Nation Summit user conference earlier this month in San Francisco. The event was a reflection of the hyper-growth that the company has [...]

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 Content Curation: An Essential Part of a Well-Balanced Content Diet
0
By Mark Emond
In Content Marketing, Current Trends, Demand Generation Best Practices, Social Media
Posted September 29, 2013

Content Curation: An Essential Part of a Well-Balanced Content Diet

As discussed in our post Aligning content to the customer buying cycle, we believe that the key to getting the most out of your content marketing strategy is to ensure that you have a mix of [...]

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 Mind the Gap: 4 Foundational Elements to Marketing Analytics Success
0
By Mark Emond
In Marketing Analytics
Posted April 4, 2013

Mind the Gap: 4 Foundational Elements to Marketing Analytics Success

The past ten years have seen a transformation in our marketing profession like no previous decade. Don Draper’s office is now occupied by a marketing rock star who is much more left-brained, [...]

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 Aligning Content to the Customer Buying Cycle
0
By Mark Emond
In Content Marketing
Posted November 22, 2012

Aligning Content to the Customer Buying Cycle

Content is the Tony Bennett of the marketing world. It’s been around forever, but what a renaissance it’s experienced of late!  Social media, marketing automation, long-tail searches [...]

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Recent Posts
  • 2020 Revenue Marketing B2B Benchmark Report
    2020 Revenue Marketing B2B Benchmark Report
    December 11, 2019
  • Santa’s Marketing Transformation | 2019 Edition
    Santa’s Marketing Transformation | 2019 Edition
    December 9, 2019
  • Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    December 6, 2019
  • Professional Goal Setting 101: Establishing Goals That Help You
    Professional Goal Setting 101: Establishing Goals That Help You
    November 26, 2019
  • Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
    Kris Latulippe Named one of the 25 Influential Women to Watch in Marketing Operations
    November 19, 2019
  • 5 Tips on How to Leverage Personas in Your B2B Organization
    5 Tips on How to Leverage Personas in Your B2B Organization
    November 14, 2019
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Recent Posts
  • 2020 Revenue Marketing B2B Benchmark Report
    2020 Revenue Marketing B2B Benchmark Report
    December 11, 2019
  • Santa’s Marketing Transformation | 2019 Edition
    Santa’s Marketing Transformation | 2019 Edition
    December 9, 2019
  • Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    Demand Spring Achieves Gold-Level Status as a Marketo Engage Partner
    December 6, 2019
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