On today’s episode of Wisdom Wednesday I share insights on all things ABM. Over the past few years there has been a significant increase in demand for ABM services, however, according to Terminus’ 2021 State of Modern Marketing, 58% of those who have implemented ABM strategies are still in the experimental phase.
In this video, I offer one powerful change you can make to your ABM strategy to drive both scale and personalization, based on intent and account engagement
If you have questions about Demand Spring’s ABM Maturity Continuum, feel free to reach out.
See you next week for more Marketing Wisdom!