On today’s episode of Wisdom Wednesday, I discuss why we as marketing leaders need to support sustainability efforts and how we can take action. I offer the following three levels for marketing leaders to get involved in sustainability initiatives:
- Engaging in centralized sustainability efforts within the organization.
- Reducing the carbon footprint of our marketing activities.
- Communicating the organization’s sustainability efforts with external stakeholders.
It’s undeniable that climate change is negatively affecting the state of our world, and everyone, including marketers, have a role to play in rewriting this reality.
Check back next Wednesday for more wisdom!