Marketing Leadership

Wisdom Wednesday, Episode 72 | Marketing Executives and Sustainability

On today’s episode of Wisdom Wednesday, I discuss why we as marketing leaders need to support sustainability efforts and how we can take action. I offer the following three levels for marketing leaders to get involved in sustainability initiatives:

    1. Engaging in centralized sustainability efforts within the organization.
    2. Reducing the carbon footprint of our marketing activities.
    3. Communicating the organization’s sustainability efforts with external stakeholders.


 

It’s undeniable that climate change is negatively affecting the state of our world, and everyone, including marketers, have a role to play in rewriting this reality. 

Check back next Wednesday for more wisdom!

Mark Emond

Founder and President

Mark Emond has a tremendous passion for developing advanced, yet pragmatic Revenue Marketing strategies that deliver early results and long-term growth for our clients.

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