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Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within organizations throughout 2020, and will continue to do so post-pandemic. Over the past several years, […]

Truths and Tradeoffs in the WFH World: Insights from B2B Marketing Leaders

We’re still unpacking the insights from our recent “Working from Home in a Pandemic” survey–and we’re grateful to the many marketers who participated and shared their candor with us.  As the survey results made clear, marketers are, by and large, still crushing their productivity goals even while working from home, and that’s truly impressive. However, […]

The Impact of the Pandemic on MarTech

Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]

Demand Spring Releases Findings of Working From Home During A Pandemic Survey

Results show majority of marketers have risen to the challenge; see a general increase in productivity; but work-life balance is a struggle OTTAWA, ON – September 2, 2020 – Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all […]

Demand Spring Launches Two New Marketing Surveys

Surveys to determine how marketers are adapting to working from home; changes to martech stack OTTAWA, ON – July 9, 2020 – Demand Spring is today launching two surveys that will help them get a sense of how marketers are adapting to working from home, and how various organizational martech stacks are being affected by […]