Hey you! Marketing Ops Pro! Want to know how you get ahead in your career? It all begins by developing habits around one often overlooked skill in the modern workplace: storytelling! Most MOPs folks are stuck firmly in the trenches of day-to-day urgent grind of urgent requests, dealing with fire alarms, managing leads that don’t […]
Three ways to use technology to better connect with your customers.
How to create a stronger relationship between sales and marketing.
It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they can close this year.) It’s all about the quick close that will bolster year-end numbers. So where does this […]
Late last year we developed our top predictions for 2020. What resulted was a thoughtful list of 10 predictions that will either come true or not. As you can imagine, a pandemic was not on this list. Neither was the chaos it would cause in every facet of life, including the world of MarTech. The […]
The way we work and the way we live has certainly changed. From streamlined, mask-clad grocery runs, to finding a few minutes to squeeze in a team Zoom meeting, there is no doubt that our lives are much different than they were a few months ago. But we can’t let that change the way we […]
Just because someone fills out a form, that doesn’t mean they intend to buy from you. There’s a big difference between someone who is showing buying behavior versus someone who is just kicking the tires. Marketing automation makes it possible to track and even score these interactions for the prospects in your database, and a […]
On our second day of the Demand Spring semi-annual business review in early 2019, the MarTech team breakout session was a whiteboarding masterpiece. We were challenged to find the ONE thing that we could work on for the next six months that would have the most impact on the business, something that would create a […]
We’ve been talking about Marketo a lot lately, and with good reason. Marketing Automation is important. Forrester estimates that “Marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next five years. Source: Forrester: Marketing automation spend will reach $25B by 2023 That’s a lot of opportunity for […]