Sales and Marketing Alignment Best Practices
Lessons from Shrek and Donkey.
Content You Shouldn’t Miss: 4 Articles You Shouldn’t Miss from the Demand Spring Team
The team at Demand Spring is always learning about the next best practices. Here’s what we’ve been reading lately.
Should We be Marketing During COVID-19? And if Yes, How?
Marketing during COVID-19 seems at best trivial, and at worst unseemly. Should businesses stop marketing altogether right now? I have been wrestling with that a lot for the past two weeks, with regards to our own business. The initial direction I gave to our team at Demand Spring in mid-March was that our marketing should […]