Global Compliance Regulations: What They Mean for Your Organization

It’s 2020, and if your head is spinning due to the rapidly changing environment, you’re not alone. Something else has our head spinning too: all the compliance regulations that marketers need to know and how to comply with them. And we’re not the only ones with our finger on the pulse of regulations. According to […]

Why You Need Data Governance in Your Marketing Automation Platform

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Ok, here goes. Data governance refers to the overall management of the availability, usability, integrity, and security of the data employed in an enterprise. A sound data governance program includes a governing body or council, a defined set of procedures, and a plan to execute those procedures. Phew! That sounds like a lot to take […]