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Forty-one content marketing tips.

Forty-one content marketing tips in honor of turning forty-one. Since reasons to celebrate seem few and far between, why not stop and celebrate the power that is content marketing? I’m thankful I get to think about these things with other experts, friends, and clients all week long. Which tip resonates with you the most? Content […]

27 Digital Signage Content Creation Tools to Make Your Content More Dynamic

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This article was originally published at Enplug.com. Get noticed with the right digital signage content creation tools Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t […]

Build Binge-Worthy Content With These Four Principles

binge-worthy content

According to the AMA, over the past 5 years, marketers increased their content publishing by 800%, only to see engagement decline by 89%. As marketers, we are striving to produce content quickly, without really understanding the impact of what we’re saying and how it will be received by our audience. Keeping your audience engaged and […]

Do you Gate? The two sides of the debate.

To Gate or not to Gate

There are two sides of the debate when it comes to sharing content: To gate or not to gate. The goal of your gating strategy is to obtain qualified leads. I would also argue it is to create the best content experience for an intended audience. Whether we do that with a gating strategy or via […]