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Getting the Most From Your Buyer’s Journey Research

Buyer Journey Roadmap|Buyer Journey

Most marketers understand the value of buyer journey analysis. In-depth conversations with our customers can help us understand the makeup of buying teams, the ways in which they educate themselves on new solutions, and the triggers that help them convert from prospect to customer. This knowledge, in turn, helps us develop better marketing strategies and […]

4 Things B2B Marketing Executives Should Do in 2018

4 things B2B marketing executives should do in 2018|4 things every marketing executive should do in 2018

Happy New Year! I hope you had a really nice holiday season. Mine was filled with some really nice family time – lots of movies, reading, and board games. We usually like to get outside for skiing and skating and enjoy the best the winter throws at us, but it was too bitterly cold for […]