Build Binge-Worthy Content With These Four Principles
According to the AMA, over the past 5 years, marketers increased their content publishing by 800%, only to see engagement decline by 89%. As marketers, we are striving to produce content quickly, without really understanding the impact of what we’re saying and how it will be received by our audience. Keeping your audience engaged and […]
Auditing Your Marketo Instance – Start With The End In Mind
It may seem a bit daunting to subject your Marketo deployment to an audit. You’ve built your Marketo-baby with a lot of blood, sweat and (hopefully not) tears. There’s also a fear that someone will tell you that you did it all wrong. Letting go of that fear isn’t easy, but I assure you, taking […]
Set Your Team Up for Success With Marketo Documentation
Whether you’re new to Marketing Automation or you’re a seasoned Marketo pro, my guess is you’re aware of the importance of documentation. So why is it that so many Marketing Automation users lack proper documentation for their instance? Whatever the reason is, let me share with you the benefits of developing a Master Document for […]
Marketo’s Form Pre-Fill has Changed. Here’s How To Adapt.
Overview On April 24, 2019, Marketo changed how its form prefill works. From now on Marketo forms will only be pre-filled if a valid mkt_tok URL parameter is present. Generally, this is from a tracked link click in a Marketo email. How is this different? Previously, Marketo landing pages would rely on Munchkin tracking cookies […]
