The Standing Taller Series: 9 Ways Executive Coaching Can Help You Advance Your Career

To be a business leader in 2019 is not for the faint of heart. Today’s successful executives are expected to be masters at pacing change, predicting outcomes, mapping strategy to execution, and ensuring both customer and employee engagement are aligned, understood and optimized. Leaders both newly minted and completely entrenched are being asked to innovate […]

Virtual Work: An International Perspective

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At Demand Spring, we want the best people for the work we do, that means having the infrastructure set up to work from anywhere. We are a Revenue Marketing services organization with offices in Ottawa, Canada and Ipswich, MA that really enables virtual work. When you work remotely, “going to work” usually means finding a […]

Take Your Buyer Persona Research up to the Next Level

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Buyer persona is a buzzword that is floated around repeatedly in the marketing world. Of course it’s important to know your buyers, but it doesn’t stop there. In order for buyer persona and buyer journey research to be valuable, you must make it actionable by incorporating it into organizational activities and using it to inform […]

The Standing Taller Series: Must Do’s in the First 90 Days of a New Job Role

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According to science we have all of 7 seconds to make a great first impression when we meet someone. Smiling, the right handshake (not too firm there Donald), an introduction such as “great to meet you”, making eye contact, and positive body language are all critical elements in being remembered in the right way. Starting […]