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Building Your Marketing Operations Team Strategically


Marketing automation is more than just software. Just as an airline needs a cabin crew, ground crew and maintenance team, your organization needs a great support team to keep it running. We often have this conversation when helping our clients plan for future resources. Here are a few roles that are invaluable to the success […]

Subscription Footer Copy Best Practices


We’re often asked to provide guidance on the language and links in email footers to ensure compliance with privacy laws, as well show best practice examples of various email footers in use. We recommend a combination of: A sentence that explains: “Why did I get this?” An offer to manage subscription preferences by content or […]