The processes and systems that carry leads from inception
to closed won deals can be a lot like older homes. Leaky.
Sure, your older home has character and charm that the new homes can’t match.
But boy is it ever cold in the winter.
Not to mention the plumbing problems.
And the roof that keeps leaking.
It’s costing you money. Big money.
And so is that leaky demand system of yours.
Leads fall through the cracks and don’t get followed up on.
Friction and misalignment exist between marketing and sales.
Marketing automation and CRM aren’t properly synchronized.
Analytics gaps prevent you from measuring and optimizing your marketing performance.
We can help.
We’ve worked with many mid-sized and Fortune 500 organizations to optimize the seven essential elements in a healthy demand system:
- Buyer journey insight
- Sales and marketing alignment
- Optimized lead management processes
- Technology foundation
- Inbound marketing
- Content that engages and educates throughout the buyer journey
- Analytics that enable data-driven decision-making
Demand System Workshop
Start with this pragmatic, content-rich, two-day Demand System Workshop to ensure your marketing team is up-to-date on the practices and processes that enable lead creation, progression, and hand-off to Sales.