There’s been a shift in B2B Marketing

Driven by the digital empowerment of buyers, increasing demands from the C-Suite, and the explosion of marketing technology, the modern marketing organization is now responsible for engaging and progressing prospects through much of their buying process and contributing significantly more to pipeline and revenue.

Where is your organization on this transformational journey?

Do you really know your buyers?

Do you still rely on batch and blast outbound methods to try and find them?

Do your sales and marketing teams speak the same language?

When it comes to revenue marketing maturity, are you a laggard, emerging, accelerating or dominating?

Demand Spring offers critical core advisory services that enable organizations to evolve along this maturity spectrum, helping you to understand and engage buyers on their terms and to drive a greater share of your organization’s revenue.

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Revenue Marketing Strategy Services

Buyer Journey Blueprint

“Our primary buyer watches 75-second whiteboard videos. In the education stage. While drinking Dos Equis in their backyard on the 4th Sunday of every month.”

If you have this level of persona detail, you may not need us.

But for the 95% of marketing organizations who don’t, the Demand Spring Buyer Journey Blueprint moves you beyond simple demographic-based personas to rich, insightful analyses that form the strategic foundation of an actionable marketing plan.

Marketing & Sales Alignment

Are your marketing and sales teams true partners like Batman and Robin? Many are more like Superman and Lex Luthor.

Demand Spring can help you drive alignment at the corporate and regional levels, guiding you through the development of a SLA with sales, a shared lead taxonomy, and smarter lead management processes.

Through our exclusive Market-View Planning process, we’ll enable regional alignment to corporate marketing campaigns and sales plays.

Top of Funnel Accelerator

Most B2B prospects begin their buyer journey in a self-directed manner, interacting with content through digital channels.

This means your marketing team now carries the critical responsibility of filling the top of the funnel (TOFU – not to be confused with the spongy stuff our President doesn’t like to eat).

We’ll help you fill your TOFU with SEO and SEM services, inbound marketing optimization, early-stage content development, and MarTech and AdTech advisory that boosts quantity and quality.

Middle of Funnel Accelerator

You’ve cracked the code to filling the top of the funnel, but your pipeline suffers from indigestion.

We’ll help you drive middle of funnel (MOFU) conversion by optimizing your lead-scoring model, and by building and implementing multi-channel lead nurturing strategies.

Our content team can work with you to plan and develop content that optimizes conversion through the evaluation stages.

Customer Advocacy Programs

Whether it’s B2B or B2C sales, buyers trust their peers more than any other source – at every stage of the buying process.

We develop customer advocacy strategies and content which help you turn customers into advocates.

As a Premier Certified Partner of Influitive, we’ll help you implement and manage the leading technology platform for driving customer advocacy.

Demand System Optimization

There are seven components to a healthy demand system:

Buyer journey insight, sales and marketing alignment, content marketing optimization, technology, lead management, analytics, and inbound marketing.

That’s a lot to digest. But we’re here to work with you to audit and optimize any or all of the areas that are limiting your ability to transform into a revenue marketing beast.

Demand Spring Strategic Consultants