The customer experience has a place in B2B companies
When I read about the “shift in B2B Marketing” one of the bigger trends is that the customer experience is finally bubbling to the top as a priority rather than an afterthought. Perhaps this is an easier focus for consumer businesses because they interact with customers on a more frequent basis. But, it’s very easy […]
What The Masters taught us about B2B buying
I love this time of year – New Hampshire begins to thaw out, my daughter’s outdoor track season begins, and my husband and I start thinking about golf – especially on Master’s weekend. Who would have believed that Jordan Spieth would go bogey, bogey, quadruple bogey in the final round to give the victory away […]
