In this session, Pam Didner and Carlos Hidalgo will be joined by Demand Spring Founder Mark Emond, to explore the latest emerging short – and long-term trends CMO’s should be prepared for in 2023 and beyond. As the role of marketing continues to evolve, Pam and Carlos will share their insights on how CMOs can prepare for the future, drive transformation in their organizations and provide practical advice on how to lead their organizations into the future.