Privacy vs personalization: striking the perfect balance

Webinars

February 9th, 11 AM EST

Privacy vs personalization: striking the perfect balance

Your customers have come to expect personalized experiences but are now demanding those same experiences without sacrificing their personal data or privacy. It is this expectation that is driving the new “cookieless world” we are entering. This will undoubtedly lead to more first-party data collection strategies with customers, but the question remains: how do we do both?

Join Leap Advisor Chris Arrendale as he discusses how privacy concerns are radically transforming the marketing landscape. Drawing on decades of experience in the cybersecurity and privacy space, Chris will share how to strike the perfect balance between good customer experience with collecting the right amount of data from your customers.

Navigate today’s privacy challenges

Gain valuable strategies for collecting the right amount of data from your customers while delivering a great experience.

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