There are many requirements for marketing to be successful within an enterprise: the skills of your team, adequate budgets, and support from your peers and broader leadership. Sales, development, finance and HR executives are often taken for granted for the important, if not so obvious, role they play in a CMO’s success.
This session with Leap advisor Buell Duncan, will focus on building trust and credibility across your company in order to strengthen your team and solidify marketing’s seat at the table.