Instant Revenue Growth: Learn How AI Transforms Lead Scoring

Lead scoring enables sales and marketing teams to discern and rank prospects based on their demonstrated levels of interest and engagement. This approach not only streamlines the process of identifying high-quality leads but also enhances collaboration and alignment between sales and marketing teams. By assigning scores based on criteria such as engagements, behavior, and demographics, […]

Low-Lift Tactics To Accelerate Your Q4 Pipeline Today

As B2B revenue leaders, your role goes beyond attracting leads; it’s evolved to creating meaningful connections, accelerating pipeline, and designing pathways into new markets. In this post, I delve into three efficient tactics to engage and convert prospects, supercharge your pipeline and leverage prospect job changes.   1. Rekindle engagement with inactive prospects in your […]

Building a Management System Around Analytics

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr was not talking about analytics. But I would suggest his words ring true today when it comes to how we as marketers use analytics today, compared to 10, even 20 years ago. It’s not the […]