Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report.  As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]

Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report

OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within organizations throughout 2020, and will continue to do so post-pandemic. Over the past several years, […]

Living, laughing, and letting go leads to creativity in marketing

Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians on a marketing podcast almost seems…normal. In the latest installment of Marketing Unplugged, hosts Karen […]

Santa’s Marketing Transformation | 2020 Edition

The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick. Speaking of Saint Nick, there are some troubling signs coming from the North Pole. […]

Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]

Four tips for Revenue Marketers to start the new year with a full pipeline.

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It’s happening again. Your sales team is only focusing on closing deals that are in the pipeline and being super selective on which leads they pursue. (As in they only concentrate on leads they think they can close this year.) It’s all about the quick close that will bolster year-end numbers. So where does this […]

Demand Spring Launches 4th Annual Revenue Marketing Survey

Seeking input into how marketing contributes to top-line organizational revenue OTTAWA, ON – October 29, 2020 – Revenue marketing consultancy Demand Spring has launched their 4th annual Revenue Marketing Survey. Over the past few years, marketing organizations have been transitioning from cost centers to profit centers, leading to an evolution in processes and best practices. […]

The Five Food Groups of Revenue Marketing Health

The Four Food Groups of Revenue Marketing|The Revenue Marketing System|The Four Food Groups of Revenue Marketing|

I’m going to introduce you to the concept of the Revenue Marketing System. And I’m going to use food do it. For those of us who grew up in Canada, the four food groups is a concept that most of us learned in school. Since its introduction in 1977, the Canada Food Guide has advocated […]