Optimizing Your Revenue Marketing System for Growth in 5 Key Areas

Your revenue marketing isn’t static. Optimize for growth with a Revenue Marketing Optimization audit from Demand Spring. We analyze 5 key areas to ensure your marketing drives sales. Learn more & see results.
Instant Revenue Growth: Learn How AI Transforms Lead Scoring

Enhance sales with AI-powered Lead Scoring. Streamline collaboration, prioritize leads, and boost conversions. Leverage predictive analytics for personalized campaigns. Contact us for instant insights and revenue growth.
Low-Lift Tactics To Accelerate Your Q4 Pipeline Today

Unlock B2B revenue strategies: Re-engage prospects, revive opportunities, and nurture stakeholders. Supercharge your pipeline and succeed in Q4.
Building a Management System Around Analytics

The more things change, the more they stay the same. When he wrote those words in 1849, Jean-Baptiste Alphonse Karr was not talking about analytics. But I would suggest his words ring true today when it comes to how we as marketers use analytics today, compared to 10, even 20 years ago. It’s not the […]
Operationalizing your Persona Research | Best Practices and Mistakes to Avoid

The do’s and don’ts of how to get the most out of your persona research.
5 Key Considerations for a High-Impact Revenue Marketing Strategy

Editor’s Note: This article was first published by Drift here.
Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations

Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]
Marketo Best Practices: Merging Instances

Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There are 3 options for an instance merge: Company A moves to Company B’s instance vice versa, or, you burn both instances to the ground and start fresh While most practitioners […]