Wisdom Wednesday, Episode 77 | Lead Gen vs Demand Gen vs Revenue Marketing
Reflecting on the evolution of Marketing.
Wisdom Wednesday, Episode 71 | The ROI of Marketing Automation
Insightful thoughts from Demand Spring’s new Marketing Automation Research Report.
Operationalizing your Persona Research | Best Practices and Mistakes to Avoid
The do’s and don’ts of how to get the most out of your persona research.
5 Key Considerations for a High-Impact Revenue Marketing Strategy
Editor’s Note: This article was first published by Drift here.
Revenue Marketing in 2021: Demand Spring Survey Results and CMO Recommendations
Demand Spring has just released our annual Revenue Marketing B2B Benchmark Report. As this year’s results made clear, now more than ever, CMO’s need to deliver on the promise that marketing can do more than just “influence” pipeline. As our tech stacks grow and our ability to measure marketing improves, increasingly we need to prove […]
Demand Spring Releases 4th Annual Revenue Marketing B2B Benchmark Report
OTTAWA, ON – January 19, 2021 – Revenue Marketing consultancy Demand Spring today released the results of their fourth annual Revenue Marketing B2B Benchmark Report. Numerous findings in the report indicate that Revenue Marketing has played a pivotal role within organizations throughout 2020, and will continue to do so post-pandemic. Over the past several years, […]
Living, laughing, and letting go leads to creativity in marketing
Oh, you are in for a treat! The latest episode of Marketing Unplugged is truly a unique one! We all know that this has been an unusual year, to say the least. So speaking with a couple of professional comedians on a marketing podcast almost seems…normal. In the latest installment of Marketing Unplugged, hosts Karen […]
Santa’s Marketing Transformation | 2020 Edition
The world is built on traditions passed on from generation to generation. This time of year is especially rich with them — Grandma’s shortbread recipe, Uncle Jim getting a little fluthered on holiday punch, and of course jolly ole’ Saint Nick. Speaking of Saint Nick, there are some troubling signs coming from the North Pole. […]
Bridging the gap between sales and marketing
“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.” “Your brand truly needs to be authentic, and you need to live it every day.” “Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s […]
