Marketing Organization, Revenue Marketing, Marketing Leadership

Bridging the gap between sales and marketing

“Focus is everything to a marketing organization today. For a productive marketing team, focus on what’s important.”

“Your brand truly needs to be authentic, and you need to live it every day.”

“Marketing doesn’t end with creating net new profit. There really is a lot that marketing can do to support sales activity from what’s already in the pipeline.”

This is just a small glimpse into the many pieces of wisdom shared by our latest Marketing Unplugged podcast guest, Dave Laverty. With over 30 years of experience as a high tech marketing executive, you have to expect to gain more than just a little insight from this marketing veteran.

Dave had a long and successful career as a CMO at Cognos and IBM, and later transitioned to serve as an advisor for a number of boards and organizations including Finalsite, WSBE Rhode Island PBS, and Bridge Growth Partners, LLC.

Sharing his experience and expertise is something that comes easily and naturally, and during this podcast, we touched on many topical and interesting subjects – from the importance of brand and culture; to barriers to becoming a data-driven organization; to the age-old question…how to bridge the gap between sales and marketing.

Dave’s advice for new marketing leaders, and the skills he feels new CMOs need today, are definitely worth a listen…so grab a cup of coffee, kick back, and take in the advice from this marketing guru – you won’t regret this start to your day! PS: And if you like what you hear on this episode, be sure to check out previous episodes from Season 1 and Season 2 of Marketing Unplugged!

Nicole Baker

Nicole is a public relations professional and self-proclaimed news junkie based in Ottawa, Canada. She works with Demand Spring on various public awareness activities and initiatives.

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