Part 2: The Impact of Marketing Automation in B2B
Explore challenges, boost productivity, and harness the power of data for effective B2B marketing automation. Contact us to elevate your ROI.
Getting Started: A Step-by-Step Guide to Auditing Your MarTech Stack for Rationalization
Elevate your Marketing Ops career with MarTech Stack Rationalization and storytelling. Optimize tools, reduce costs, and gain influence.
Part 1: The Impact of Marketing Automation in B2B
Supercharge B2B Marketing with Automation! Efficiency, personalization, and growth await. Uncover the numbers behind its success.
The Power of Marketing Automation in Reporting
Discover the significance of marketing automation platforms in offering enhanced insights to stakeholders. Uncover different graph types for dashboards and infographics, such as comparison, progress, share, metric, and more. Ensure graph clarity by adhering to best practices.
Read This Before You Let Your (Chat) Bots Loose
Conversational marketing is now a household word (at least for the likes of us marketing folk). And that’s a good thing. It’s important we continue to recognize that conversations are vital to advancing agendas and for refining, questioning, and learning more about ourselves and those with whom we converse. Although bots are initiating many of […]
Marketo Best Practices: Merging Instances
Two companies get together, romance ensues. Just like moving in with your true love, merging Marketo instances requires planning and communication to ensure success. There are 3 options for an instance merge: Company A moves to Company B’s instance vice versa, or, you burn both instances to the ground and start fresh While most practitioners […]
Work With What You Have: How to Audit Your Tech Stack
The race is on! For the past couple of years, more and more organizations are learning to harness the power of their customer data to improve their revenue operations. These new data-centric operations are tasked with driving full-funnel accountability across the revenue engine, becoming the fundamental glue of marketing, sales, and customer success. For organizations […]
From Dirty Data to Gold: How to Audit Your Database
It’s no secret among Marketers that having a clean database is important, but how important is it? Think of it this way: if your marketing automation programs were the engine in charge of achieving your marketing objectives, your database would be your fuel. Having a clean list of people is essential to all of your […]
Marketo Sales Insight: The Most Misunderstood and Underutilized Tool in Marketo
You heard that right. I’m making a bold statement here. Out of all the features in the Marketo toolkit, Marketo Sales Insight (MSI) is by far the most misunderstood and underutilized of them all. MSI is so often overlooked that many sales reps don’t even know it exists. This shouldn’t be the case! MSI is […]